It was one of those minor design changes that you really wouldn’t expect to move mountains. Pedro Sostre and his team at the design firm Sostre & Associates simply added an extra link to the horizontal navigation of a clients’ website. But the move killed performance about 30 percent. What happened?
Web analytics provided the answer. Sostre looked at heat maps showing visualizations of users’ clicks on the homepage. He discovered that users had all but stopped using the search function, which had been pushed farther over by the new navigation item. “The fact that the search bar moved over 150 pixels caused the usage of it to drop by 80 percent,” Sostre says.
If you’re even slightly interested in web design for usability you should read the whole thing.
Nike is doing a “Chalk Bot” promotion at the Tour of France. If there is something your want written on the road, you can request it with Nike and maybe youll see your text live at the TOF.
People talk about ‘thinking outside of the box’. Boone Oakley doesn’t seem to even know there’s a box. A briliant re-tooling of Youtube
According to June Sanford C. Bernstein & Co. report, Hulu is charging almost double the rates FOX gets for the Simpsons online. Fewer ads served during the program means that these shows are still making less money online, but the higher rates are indicative that when audiences move online, advertising will move with them.
Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. But according to the Sanford C. Bernstein report, “The Simpsons” cost $60 per thousand viewers.
cause i dont want my subway stop to be called “KFC Carroll Gardens”
How do you notify your audience when something goes wrong?
You can put up a boring generic 404 page like this.
Or you can get creative.
Where’s my coffee making robot monkey?!
Sophie, the CEO and Founder of STC Associates, took an interview with Doug Simon for his video blog to discuss STC Associates, our global branding efforts and what sets us apart from other branding agencies.
Check it out….
http://dssimonvlogviews.com