/ ON BOARD WITH Babrella Joseph

Babrella-picOur talented Babrella finds great satisfaction in the creative process. As a graphic designer based in Bangalore, she specializes in infographics which she thoroughly enjoys. After creating an interactive project, which was deemed a rousing success, Babrella says, “I felt good about myself — this project made me very happy”.

Do you like to dig in a garden?

Yes, I get pleasure out of seeing flowers bloom — it’s like cultivating a new life. I also believe that a garden makes a house a home.

Where have you lived in India?

Over the years I’ve moved around a lot. I was born in Madhya Pradesh, raised in Rajasthan and attended school in Gujarat. From there I moved to Mumbai for work and, at present, I’m in Bangalore where I intend to stay — but who knows?

Are you involved in social media at all?

I’m very active on Facebook, Instagram and Pinterest — but, I’m not really a Twitter person. I believe that Facebook has completely changed human interaction. I think it’s the best way to keep connected with friends and family.

Do you have a favorite dish that you really like?

My grandmother makes a Roast Leg of Lamb (similar to Masala Raan) for Christmas that is prepared with spices such as coriander and fennel and cooked until the meat falls off the bone. My mouth is watering just thinking about it.

How do you feel about shopping online?

I wasn’t comfortable shopping online until I discovered that it saves time and money. I don’t like standing in a long line at an overcrowded mall. I also like the fact that I can buy a surprise gift for my husband online and have it delivered to his office.

Have you ever attended a big, lavish Indian wedding?

Yes, I attended one just five months ago — my own. It wasn’t big or lavish, but it sure was a lot of fun and drama. We had a church wedding, but we made a point of including lots of Indian rituals and customs that my family and friends greatly enjoyed.

How many languages do you speak?

I speak Hindi and English. I understand Gujarati (an Indo-Aryan language native to the West Indian region of Gujarat, but I have trouble speaking it.

What’s on your travel bucket list?

My list is endless. I’d love to visit Bhutan “The Land of the Dragon” which is bordered by both China and India and, of course, incredible Australia. My husband is dying to go to Peru and see the impressive ruins of Machu Picchu.

Who has had the biggest influence on your life?

I think my mother, who is also my best friend and the strongest person I know and my husband who helps me become a better person each day.

Do you have a favorite book?

My vote is for Great Expectations by Charles Dickens, The Kite Runner by Khaled Hosseini and The Monk Who Sold His Ferrari by Robin Sharma, where the quote “Your ‘I CAN’ is More Important Than Your IQ” appears.

What movies do you like?

I watch both Hollywood and Bollywood. My picks are: 50 First Dates, 500 Days of Summer, Red Dog, A Beautiful Mind and Good Will Hunting.

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/ ON BOARD WITH Ayush Marathe

AYUSHTalented Ayush is an incredibly creative art director who believes that graphic design “is a solo effort”. However, he hastens to add that “on a daily basis I work with clients and co-workers who critique my work. I believe I handle their revisions fairly well and keep all my projects moving — in spite of my physical challenges”.

You were born deaf and speech impaired — do you mind if we discuss this?

I’m not touchy about my disability. All credit for shaping my life, including my career in design, goes to my incredible mother who insisted on a mainstream education through oral means — in other words, no signs or gestures.

Your story is inspirational because of your rip-roaring success. Do you agree?

Again, I give credit to my parents who had the foresight to have my IQ tested and found that it was quite high. Unfortunately, I lost my father in early childhood, but my mother’s determination and positivity was a huge factor. There was no bitterness in my family.

How would you describe your sense of humor?

My favorites are slapstick and mimicry. I can mime almost anyone to such a degree that my friends go into side-splitting laughter. Subtle, between-the-lines humor is not for the deaf.

What was your experience at the National Institute of Design?

Well, as you know, NID is India’s premier design school, so it was a great challenge for me because I found the audio instruction difficult. But graphic design is basically instinct so I allowed that to take over. I feel that my Masters degree from NID is one of my personal bests.

Have you ever traveled outside of India?

Yes, I have visited Southeast Asia, Canada, the Middle East and Europe. One of my favorite countries is Italy. I take a camera everywhere and photograph assiduously.

Do you go on weekend jaunts or take longer vacations in India?

I use the book, Short Escapes from Mumbai by Lonely Planet for quick weekend trips out of the city. A longer journey would be to Ladakh [The Land of High Passes] and Rajasthan, which is India’s largest state and includes the Thar Desert — the world’s ninth largest subtropical desert. I’d also like to make a return trip to historic Kashmir in the Himalayas.

Which do you prefer — Hollywood or Bollywood?

Hollywood is more for me. A few of my favorites are: The Godfather, The Pursuit of Happyness, Scent of a Woman and Three Idiots (Hindi).

Are you involved in any sports?

Yes, I’ve been involved in sports activities since childhood. Swimming is one of my favorites. Cricket, football and tennis fascinate me.

When did you know you wanted to be a graphic designer?

As a child, I would sketch, draw and paint. My mother noticed this and steered me in this direction. My college years were spent at Sir J. J. Institute of Applied Art in Mumbai and it was there that I knew I wanted to pursue graphic design.

Do you have any rock groups that you particularly like?

The music genre that I like is rock fusion — my favorites are Nirvana and Guns ‘N Roses.

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/ ON BOARD WITH Richa Kumar

richa3Vivacious Richa approaches her work in brand strategy with energy and lots of can-do spirit. As she explains, “I work with clients’ briefs or challenges to come up with a core strategy that works across all platforms through an effective use of content and design. I like the aspect of strategic planning more than anything else”.

What’s on your bucket list as far as travel is concerned?

I really love to travel. There are lots of fascinating places to visit because India is so diverse. I plan to go to Kashmir in the Himalayan Mountains, the city of Pondicherry, which is also known as The French Riviera of the East (La Cote d’Azur de l’Est) and Lakshadweep, the coral island off the southwestern coast of India.

You live in a tropical climate — have you ever experienced snow or ice in the winter?

The only time I come near ice is when I open my refrigerator. I’d love to go skiing and see everything covered in white.

India loves festivals it seems — do you think there are too many of them?

Honestly, I think India should be called “The Land of Festivals”. My all-time favorite is Christmas. I love the caroling — especially Silent Night. As a child, I always enjoyed going to church. And, if you can believe it, until I was eleven-years-old, I really believed Santa brought all the gifts on Christmas morning.

What’s the best advice you’ve ever received and who gave it to you?

Advice isn’t really my thing. But my mother once said, “There are moments that are truly yours. No one can ever take them away from you. So make the most of them”.

Do you have a favorite book, movie or rock group?

I have read many books that have inspired me, but the one that left a lasting impression is The Fountainhead by Ayn Rand, which celebrates the individual and the pursuit of one’s own happiness. Paradoxically, I’ve discovered that, with a deepening of my own Buddhist practice of self-interest, I’ve become more compassionate to others. When you reflect on your own flaws, you become more aware of humanity as a whole.

What languages do you speak?

I speak English, Hindi and several languages such as Bhojpuri and Bengali — but not fluently.

Do you shop online — what products do you buy?

I prefer buying clothes and shoes in traditional brick-and-mortar stores. I feel these items need to be tried on before one purchases them. However, when it comes to groceries, linens and cosmetics, I am an avid online shopper.

What do you do to relax? Listen to music or engage in an active pursuit, such as jogging or cycling.

I love to play a favorite song and dance to the music. This gives me instant happiness. I also go for a run in Shivaji Park in Mumbai. I like the feeling one gets when challenged to run that extra mile — the connection between mind and body is awesome.

Do you have siblings?

Yes, I have a brother who is five years younger than me.

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/ ON BOARD WITH Anusha Azees

DPP_3075Ebullient Anusha puts her many talents to work as our very capable Brand Strategy maven. “On a daily basis,” she states, “I liase with the creative team to strategize and work on solutions for our clients’ projects. We aim for rationality delivered with first-rate creativity.”

Do you like sports? Work out at a gym regularly?

I was more involved in sports when I was growing up. These days, my sports activities are primarily cycling and jogging. Other than that, I like to watch cricket matches and soccer games in the English Premier League.

Can you name a special dish that you like to eat?

Both my mother and grandmother are great cooks. One of our favorites is Malabari Mutton Biryani, which is a delicious combination of rice, mutton, onions, tomatoes and spices.

Do you have a favorite Hollywood movie that you really like?

Yes, but I’m a real movie buff. So, in addition to American ones, I watch French, Iranian, Japanese, Spanish and Hindi films. I like Casablanca, Roman Holiday and most of Woody Allen’s work. Going back a bit, I really like the character of Catherine played by Jeanne Moreau in Truffaut’s Jules and Jim.

Are you a vegetarian or do you eat meat and chicken?

I enjoy all different types of cuisine — I’m definitely non-vegetarian.

How many languages do you speak?

I speak five languages: English, Hindi, Malayalam (my mother tongue), Tamil (a regional Indian language) and Arabic (not fluently, but I can understand).

Do you have a travel wishlist? Name a few spots you’d like to visit.

Europe is first on my list, followed by New York. I love the idea of actually living in a city for three-to-six months. I don’t like being a tourist in a city.

India has a number of festive holidays — name a couple of your favorites.

I love Diwali [Festival of Lights] because I can eat lots of sweets. Holi [Festival of Colors], Onam [Festival in Kerala] and Christmas. My all-time favorite is Eid [Festival of Breaking the Fast] because it’s celebrated with my family.

Where do you go for your vacation? How about weekend activities?

My long vacation break is spent in Kerala with relatives. On weekends I love to explore Mumbai. I’ve only been here for a little over two years, so I’m fairly new to this city.

How do you get to work and how long does it take you?

I take a three-wheeled auto-rickshaw (also known as a Tuk-Tuk) or the bus and my commute time is roughly 30 to 45 minutes.

Of all India’s major cities, Mumbai gets the most rain — how do you cope?

Well, we’re pretty resilient. Truth to tell, the city seems to cleanse itself during the four-month monsoon season. And everyone has a rainy day story. Strangers become friends and people help each other out. It can be a fun time.

If you had a choice of living anywhere in the world — where would it be?

I’ve recently fallen in love with Melbourne, Australia — other than that it’s New York, London, Paris and Rome.

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/ ON BOARD WITH Swati Maheshwari

Swati MaheshwariOur adventurous Swati enjoys her role as our talented copywriter based in the agency’s Mumbai, India office. She enjoys having flexibility at work and feels that by going back to basics one arrives at some of the very best creative solutions.

Do you like to cook? Any favorite dishes?

I find cooking therapeutic. Overall, I prefer authentic Indian-style cooking with lots of spices and herbs. I really like Tamil Nadu Sambar, which is a delicious vegetable stew and Dal Baati, a lentil dish served with wheat rolls.

Why is India the largest market in the world for gold jewelry?

Gold is an important part of our culture — and always has been. About 33% of the world’s gold goes to India. It is considered an investment as well as a status symbol. In India, gifts of gold jewelry are given to celebrate engagements, weddings and the birth of a child. Gold is considered wearable wealth.

Have you ever been in freezing cold or heavy snow?

Not really. However, I was brought up in the foothills of Nainital, an Indian hill station that has very thick fog in the winter months. During this time, I traveled a hair-raising 21 km (13 miles) to school by bus every day. At the school itself, I could see the snow-capped Himalayan peaks glistening in the sun.

We think the “sari” is beautiful. Do you agree?

Yes, absolutely. Saris are one of the most elegant and graceful fashions in the world. Did you know that there are over 70 types of saris to choose from — and more than 80 ways of wearing one?

What products or services do you purchase online?

The list is endless. I’ve bought a laptop, phone and refrigerator online — the fridge was a real challenge that took time and effort — but we did it. We used to shop for our weekly groceries online. But then our local grocer offered to deliver directly to our home so we switched.

India has grand, elaborate weddings. Why is this?

I believe that elaborate Indian weddings have become a status symbol. I recently heard of a wedding where the host gave each guest a diamond ring. Many of my friends choose to have simpler weddings and save their money for other endeavors.

Do you have any leisure pursuits that you enjoy?

I love going on road trips with my husband. There’s something very liberating about traveling on the open road — especially during the monsoon season.

Name your favorite festival in India.

I really like Holi because it’s so colorful and everyone’s having a blast. This festival erases boundaries and distances between people.

Are you interested in visiting New York?

Of course, who doesn’t want to visit New York at least once? I’d like to see Times Square and the Statue of Liberty as well as explore other interesting spots around the city.

What’s the best career advice you ever received?

Do not chase after money. Build trust with your clients and the money will follow.

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/ ON BOARD WITH Swapnil Kshirsagar

Swapnil

Dedicated, affable Swapnil is our Regional Director in Mumbai, India. Because of the time difference (9 1/2 hours) and distance (7,643 miles) we interviewed him via Skype. When we quizzed Swapnil about his day-to-day activities, he replied, “Making sure all the deadlines are met and the clients are happy.” Then he added, “Actually, I enjoy all of it. But what I really like is working on creative solutions.”

Have you ever worked in any country other than India?

No, I’ve only worked in India. But New York is high on my list.

Your monsoon season is from June to September. How do you cope?

I like this weather because I grew up with it. [Swapnil moves left so we can see through a window -- a hard rain is coming down in buckets.] It’s been raining like this for almost three days. It’s nothing to us. It’s part of being in a tropical place.

Do you have a long commute to the office?

I don’t travel by train, which takes one hour. Instead, I spend two hours in my car coming and going. My trip is 15 kilometers (9 miles). The offices are in the center of the city and everyone lives in the north or south. That’s the problem right there.

Are you a vegetarian?

No, I’m allergic to green vegetables. (Laughs) I like meat, fish and chicken.

Do you have a travel bucket list?

I really want to travel throughout India. I want to see my backyard first. Then, I’d like to go to New Zealand.

Which do you prefer — Bollywood or Hollywood movies?

I like both, but Bollywood movies are like musicals. You always have song-and-dance numbers.

Do you have any favorite Indian dishes that you like to eat?

I think Rogon Josh is delicious. It’s one of the signature dishes of Kashmir and it’s basically lamb with yogurt and spices such as curry, ginger and paprika.

Where do you go to escape the heat during short holidays?

I like Matheran, which is closest to Mumbai. It’s a place that offers a cooling escape because it’s way above sea level. I also enjoy going to Mahabaleshwar which is a mix of old-world charm and natural beauty.

Do you have a favorite singer or rock group?

Yes, I like Bryan Adams. He’s the best-selling Canadian rock artist of all time.

You have a motorcycle and you like to ride it. Why?

I do it to find myself, it’s my time. Some people like to go dancing — I like to ride. You feel the wind in your face and the sun on your back. It’s a great feeling.

What’s your favorite spot in Mumbai?

It’s near my home and it’s called Sanjay Gandhi National Park. We call it “The Lungs of the City” and it’s a welcome change because the air quality in Mumbai is very bad — lots of pollution. This park has abundant greenery and waterfalls.

Do you have any children?

Yes, I’m married and we have a six-year-old daughter, Rewa, who loves to talk to me the minute I get home from the office. She’s very much a little girl — everything has to be pink!

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/ How to Plan a Corporate Reception

STC PTC Event, Hawaii

Where do you start when your client asks you to handle their cocktail reception at an industry conference such as the Pacific Telecommunications Council (PTC) in Hawaii or the International Telecoms Week (ITW) in Chicago or elsewhere?

Here’s how we handle these events at STC.

Define the goal For many companies their objective for hosting this type of event is to say “thank you” to their clients for their business. Networking and finding new business contacts is also important. Less frequent, is a client’s desire to salute a new division of their company or to introduce a new product or the opening of a new facility.

Ask questions Planning should begin with a budget. “Some clients are flexible about this while others are fairly strict,” says Aurore Quercy, Account Director at STC. “To start, the client gives us the date, number of guests, how long the reception will last and a budget figure.”

Choose a location Another factor is where the reception is to be held. It may be in the same hotel as the conference itself, e.g., the Hilton in Hawaii or, an offsite facility that meets with the client’s approval.

Hire vendors “If your party is in a location that offers a catering service you can use their staff to handle food and drink,” says Aurore. “If not, we’ll suggest three or four caterers and give their menus to the client to peruse.”

Create a theme Along with these activities, STC creates a theme through the decor, signage or tabletop items that is reflected in the overall atmosphere of the event. This begins two months ahead of time to allow for approvals and production.

Invite the guests “Clients supply the guest list,” explains Aurore. “We design the invitations and send them out via email. We start with Save the Date which goes out two months in advance — followed by a RSVP Invitation.” Printed invitations are created for the conference itself so the client can invite people on-site.

Handle the action It’s wise to arrive two days before the actual event and hire extra  people to help out. Why? For starters, there are always unexpected things that happen. A primary factor is the weather. “In Hawaii,” says Aurore, “we planned to have floating lanterns in the pool, but when we arrived, it was noticed that because of the wind, this was not possible. On another occasion, we had to buy patio umbrellas for an outdoor terrace because of a rain forecast.”

Hire an expert When dealing with sound equipment it’s a good idea to hire a vendor who really knows what they’re doing. It’s not smart to do this yourself. The same applies to taking photos, so it’s a good idea to hire a professional photographer.

Pack useful items “I’ve found that there are certain things you always need,” says Aurore, “and you don’t want to start dashing around looking for them. So, be sure to bring pins, scissors, batteries, paper, clipboards and a lighter. You always need a lighter.”

Relax and be positive If you assiduously follow the nine steps we’ve listed here — and plan with care — everything will turn out fine. “Only you will see things that you think are wrong,” notes Aurore, “no one else will.”

Posted in events, india, marketing, New York, pictures | 1 Comment

/ ON BOARD WITH Christine Borkowski

In New York's Madison Square Park

In New York’s Madison Square Park

During her two action-packed years at our agency, Christine (STC’s public relations guru) has seen her talents extend into other areas. She handles press releases and the media, but also excels at writing thought-provoking blogs, social media content and digital advertising. “And, I’ve planned client trips,” says Christine, “one to Venice, Italy and a second to Lexington, Kentucky.”

You traveled to India for STC. Give us your impression.

It was a life-changing experience for me. It expanded my view of the world and helped me think of things on a global scale. It was also the most colorful place I’d ever been. We were there during Holi (The Festival of Colors) and it was great because we experienced the friendliness of the Indian people firsthand. We also visited STC’s India office and met with the team that we work with regularly — which was great.

What did you think of the southern lifestyle in college?

I loved the southern hospitality at James Madison University. But I believe the culture shock for me came from the fact that I was used to the beach. In Harrisonburg, Virginia it’s the Blue Ridge Mountains, cornfields and farms.

How different is Brooklyn from New Jersey?

It’s a big change because I grew up near New Jersey beaches. However, my family has roots in Brooklyn. I recently found out that my great grandmother moved there in 1912.

What’s your all-time favorite movie?

It’s between Back to the Future and Catch Me if You Can.

What was your impression of Memphis, Tennessee when you visited?

We went during the July 4th weekend last year. My girlfriends and I visited the National Civil Rights Museum at the Lorraine Hotel which is the historic site of Martin Luther King’s assassination. It was interesting learning more about a major event in American history. We also watched a great fireworks display on the Mississippi River and visited Graceland. I’d say that Elvis was definitely “The King”.

Do you have a favorite restaurant in Manhattan?

My go-to restaurant is Puglia, which has been in business since 1919, and is located at 189 Hester Street in Little Italy. The food is great, but it’s not the reason we go there. A singer named Jorge Buccio entertains everyone with Italian songs such as O Sole Mio. He definitely adds to the dining experience.

Tell us what it’s like to be a javelin thrower?

I did this sport in my junior year in high school. I found that it was all about technique: planting one’s feet properly and throwing the javelin correctly. Our strength training included weight lifting and cardio workouts. Ultimately, I was ranked 33rd out of over 1,000 female contenders in the state of New Jersey.

Do you have a favorite rock concert that you’ve attended?

I loved a Maroon 5 concert in Madison Square Garden that we attended because we were right in front of the stage. And I really liked a concert at the PNC Bank Arts Center in Holmdel, New Jersey where the stage swiveled so two different bands could play. One was called Weezer and the other went by the unforgettable name, The Flaming Lips.

Do you have a travel bucket list?

I’ve studied Italian for six years, so I want to visit Italy. I’d also like to go to Sardinia and Capri.

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/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes.

According to DoSomething.org, 7 in 10 teenage girls believe they don’t measure up to others in areas such as looks, relationships and scholarly performance. We all understand that when young women hit puberty, hormones go into hyper drive, causing changes in their bodies and attitudes. They are unsure of themselves and uncertain about how others perceive them.

The old African proverb “It takes a village to raise a child” couldn’t ring more true, and now we have video as a tool to help with the process (which is a great thing). The following three videos encourage young women to be steadfast in pursuing education, developing positive relationships and defying negative stereotypes.

#LikeAGirl (Always)

In the past, doing something “like a girl” meant that someone performed with weakness or fragility. It was a negative connotation to say someone ran, fought, swung, kicked, hit—did anything— like a girl. Until now.

Always, a Procter & Gamble brand known for their feminine hygiene products, created the #LikeAGirl video campaign that addresses female self-esteem. Always asked young women (past the stage of puberty), boys and men what it meant to do something “like a girl.” They respond with dainty, dramatic gestures. When they asked young prepubescent girls to do the same, they reacted with confidence, force and determination.

It’s up to us to tell young women that it’s okay to do things “like a girl,” with a sense of confidence, pride and encouragement. The creators of this ad effectively communicated that all genders should quit using “like a girl” in a negative way.

#SorryNotSorry (Pantene)

As a woman, I always notice other women (including myself) over-apologizing. We seem to replace “excuse me” with “sorry” as a qualifier, which makes women look weak. This reinforces the dainty, fragile stereotype many of us accidentally embrace.

Pantene created this campaign to bring the way we use “sorry” to the forefront, showing us that we should stop apologizing for things that don’t deserve apologies. This should kick-start a positive, confident mindfulness for women (and maybe some men). Ever since my colleagues and I saw this video, we’ve been more mindful about the ways in which we use “sorry.”

This campaign isn’t a way to advertise hair products or drive sales conversions (though there are countless links to product pages); it is a way to invite women to be, perhaps, “stronger than their hair.” Pantene is strengthening their digital brand image as more and more women are engaged through this campaign online and in the media.

#InspireHerMind (Verizon)

People wonder why it’s a running joke in Silicon Valley that there are hardly any women. Verizon tells us the reason why. The telecom provider declares that “66% of fourth grade girls say they like science and math”, yet “only 18% of all college engineering majors are female.” Tech companies are addressing this disparity and are working to change it (slowly but surely).

This video follows Samantha, a girl curious about science, space and technology. Throughout her childhood and teen years, she’s told not to dirty her dress and that her science project has gotten too “out of hand.” Since she’s told not to embrace be curious about science and math over and over, you can see she might be turning away from them (applying lip gloss in the reflection of bulletin board glass).

The Future of Video Girl Power

For years to come, we can effectively empower young women with positive videos. We can teach prepubescent girls how to become more confident and make the most of their differences. We can help them grow into better adults who can run, swim, bike, and trek past gender stereotypes that may stand in their way.

Which will be the next brand to step up to the plate?

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/ A Healthier Lifestyle for Today’s Children

Let's Move

How in the world did we get here?

The current news reports are startling: over the past 30 years, childhood obesity in America has tripled. Put differently, one in three youngsters in this country are overweight or obese — a springboard to diabetes.

Many factors play into this alarming statistic. Today, children have a different lifestyle. Instead of physical activity, after-school hours are spent on a cellphone or playing video games. Also, in the past, fast food was rare and snacking between meals was an occasional treat. This has changed in recent years. Kids are having three snacks a day while food-and-drink portions have exploded.

How our client promotes childhood wellness

Sir Richard Branson and Dr. Mark Hyman

Recently, STC has been closely involved with creating the website and collateral for the launch of Dr. Mark Hyman’s new book, The Blood Sugar Solution, 10-Day Detox Diet which appeared on The New York Times best-seller list.

Hyman, who is the medical director of the UltraWellness Center, focuses on childhood obesity and notes that, as a result, “one in three children born today will have diabetes in their lifetime.” He adds, “While The Blood Sugar Solution is a program for adults it also works very well for children.”

How an innovator focuses on a solution

In January, 2013, Sir Richard Branson, the flamboyant English billionaire who is best known as the founder of the Virgin Group (400 companies) invited Hyman and others to spend a week on his private island in the Caribbean. A group of 20 handpicked entrepreneurs came from all over the world to attend this activity-packed week.

Underlying the sun and surf aspect were serious discussions between Branson and Hyman concerning childhood obesity and overcoming Type-2 diabetes. Or, as Hyman says, “After a long book tour I took a break on Necker Island. We worked on a plan for a study to prove Type-2 diabetes can be reversed. Food is where it all comes together. The problems are global, but the solution is as local as your fork.”

Heading for a healthier future

Lifestyle changes must be made. It’s easy to blame the fast food restaurants and the $4.6 billion they spend on advertising. Even so, a Yale study entitled Fast Food Facts 2013 has noted that recently there have been positive steps taken in this industry. McDonald’s changed its Happy Meals to include a smaller serving of French fries, as well as 1% milk and apple slices. The change has cut the total calorie intake by 104 calories.

Going forward: change starts at the top

President Obama has signed a Presidential Memorandum creating the first-ever Task Force on Childhood Obesity and Michelle Obama has launched Let’s Move, a comprehensive program that is dedicated to solving the problem of obesity within a generation.

Conclusion

Focusing on the growing problem of child obesity in America — if approached from many different marketing initiatives is making progress — slowly but surely.

SERIOUS STATS

  • 90% of American children and teenagers drink soda every day
  • One has to walk 4 1/2 miles to burn one 20 oz. soda
  • Nearly 70% of Americans and 1.5 billion worldwide are overweight
  • Americans are consuming 152 lbs. of sugar a year
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