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Monthly Archive for August, 2007
The STC Singapore office is located at 66 Tras Street.
At 50 Tras street there is a 7 Eleven store that sells Lime/Green Tea slurpees.
I currently LOVE STC Singapore.
The latest entry on the DNA scene, Sony Electronics, with a big marketing push the last few days around NYC, (Free USA TODAY distributed outside of major commuter hubs with a wrap around band on the newspaper featuring Sony logos “DNAified”.
Apparently we are too busy taking care of our clients that our “work” page looks like nothing was done since a while. Here is a quick list of the web work we have done since the last 6 months.
Stop the Haze.org, a Not-for-profit organisation based in Singapore to address the Forest Fires and haze from Thailand and threaten the environment in the South- Asia region.
we are currently working on expending this site as we speak.
Teladvisor, is a long time client that is involved in cost-efficient solutions for telecom billing
we developed the identity as well as the website and the interecative team has spent a lot of time developing specific flash- based and database driven applications presented as tools that help Teladvisor customer do quick calculation of potential savings.
Bacchus Wine Fund, a Private fund dedicated to california and west coast wineries for whom we did the entire identity and the electronic presence.
Donlin Recano ad campaign and website redesign is something we also completed before the summer. They are specialized in Bankrupcy law. Even though the subject sounded boring It was an intersting challenge to come up with something nice and modern that could be used throughout various applications and medium.
I was about to forget ” Broad Street Digital“, a digital music and video content provider based in UK, I know the guys had fun on this one!
and that was just for the web part….
News from Cranes Business, the famour Japanese – anti-brand – minimalistic – products-looking store – Muji, is opening 2 independent retail locations simultaneously in the Renzo Piano designed, New York Times Headquarter on Time Square (not sure it is a great location for a japanese minimalistic product where hot dog, hollywood blockbusters and new york city mugs are thriving with the mid-west crowd) And a downtown location more in line with their consumer profile.
The Japanese franchise has been present in Europe for at least 10 years with stores in Paris London Japan etc.
From office products to bike, furniture and minimalist black pants, Muji is the walmart with good taste and no branding clutter, it set itself apart by never branding any product they sell beside a removable sticker, no design, no labels, no nothing… which is a counter-intuitive way of branding itself. It has been very successful in Europe so with e New York, super snutty and ellistic new york crowd it should work extremely well too. If Apple would produce pencil they would be made by Muji. One more asian global consumer brand entering Soholita. ( see Uniqlo on Broadway)
We have been working since last december on the Enterprise identity of VSNL, i keep seeing more and more vertical bands “a la Paul Smith”. Then I came accross the fall 2007 color trends just released a few weeks ago;
the cool scheme is the main DNA enterprise band and the “Quiet” Scheme is the IT infrastructure color break down! I guess we were already ahead of that release. too bad we are canning the entire color band concept this fall…its getting harder to design with 2009 in mind.
In a more designer-centric ordeal, it is always good to look up Pantone color trends for 2008, just in case we are likely to get a retail project…I wonder if BlueSponge, the toronto -based agency saw this already when they designed the TrueRoots campaign for the Voice Business Unit. (except nobody told them that green was a no no in India)
Image courtesy of www.sabrina.sg
Every summer in New York seems to have its official theme; two years ago it was the Black out theme, last year was the ” boiling temperature” theme, looks like this year it is tornadoes, flooding and thunderstorms ” theme. So while we broadly look over the crippled transportations and network infrastructures of the richest (financially) country in the world and we still wonder if climate change is an invention, I hereby declare August the official thunderstorm and flooding ( and steampipe explosions) month by releasing the limited-edition-unisex-collector-T-shirt. I think it is time to have lavish fundraising galas at the Metropolitan Opera or Carneggie Hall for the Transit System Cure. Minneapolis resident will get a 20% additional tax- deductible on their pledge.
P.S. My good friend Anne at KCSA Public Relations remind me of the current “twofer” on t-shirts so here is the second one (that is already oudated though.) these PR people, they know how to create stories… thanks Anne.
Somebody realised that we read the dailies rather different than the rest of the world… here