We have been working since last december on the Enterprise identity of VSNL, i keep seeing more and more vertical bands “a la Paul Smith”. Then I came accross the fall 2007 color trends just released a few weeks ago;
the cool scheme is the main DNA enterprise band and the “Quiet” Scheme is the IT infrastructure color break down! I guess we were already ahead of that release. too bad we are canning the entire color band concept this fall…its getting harder to design with 2009 in mind.
In a more designer-centric ordeal, it is always good to look up Pantone color trends for 2008, just in case we are likely to get a retail project…I wonder if BlueSponge, the toronto -based agency saw this already when they designed the TrueRoots campaign for the Voice Business Unit. (except nobody told them that green was a no no in India)
1 Response to “What Color is Your Parachute?”
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The Chinese don’t like black, it symbolise death. Match black and white is a big no-no too. In Taoist teachings, the two guardians of hell are dressed in white and black.
In Japan, white carnation symbolise death.
Green is also a no no for the Chinese, especially if it is a green hat. To describe a man wearing a green hat means his wife is cheating on him.
In ancient China when there were still kings and dowagers, yellow is for the imperial family and it also looks like gold.
Red symbolise prosperity and is a favourite colour during celebrations. In India, it is the colour of purity.