tomatolounge

Here is one of the most creative & interesting way to present the company’s annual report: all you have to do is to cook it before you read it. This is a creative idea of a Croatian creative agency Bruketa & Zinic that designed this annual report for a food company called Podravka & all you need to do is to bake in an oven before it can be read.

The report called ‘Well Done’ features blank pages printed with thermo-reactive ink, after wrapping it up in aluminium tinfoil, it needs to be baked at 100 degrees Celsius for 25 minutes to show the text & images.

here are a few smart ads i just saw online

bus

billboard1

billboard2

the NYC waterfalls project is a series of artificial waterfalls that are currently being installed around the waterfront of NYC.

awesome!

http://youtube.com/watch?v=eAhfZUZiwSE

seen at Popeyes

I read about this really cool site today on slamxhype. Here is the post on it:

“Noah Brier, a brand strategist in New York at Naked Communications, developed a new site/experiment called Brand Tags. Basically, when you go to the site you are shown a brand logo and you type the first word that comes to mind. All the results that people have submitted are then rendered into a tag cloud – much like the ones you see on blogs. The results are interesting and often spot-on. Brier noticed that sometimes you could tell which brand a tag cloud belonged to without seeing the logo. When asked why he started the project, Brier stated: “I had this idea that if you asked enough people what a brand is, and then made it into a tag cloud, that you’d probably have a pretty good peek into what the actual perception of this brand was.” It’s true. See for yourself. You can see a video on it here and try it out here.”

I tested it with a few brands, here are some of my screen shots.

Blackberry

Rolex

Taco Bell

some seriously cool stuff. now, which would you like?

Nagi Noda created the video called “Ex Fat Girl” a few years back which features white poodles exercising to music. Her new project is—as the name implies—hats made of hair.

sophia

to promote the opening of the new Ikea in Brooklyn, these have started appearing around the city.

special bonus, the word “kudos” is used

http://www.kellyawardsgallery.org/