Here is one of the most creative & interesting ways to present the company’s annual report: all you have to do is to cook it before you read it. This is a creative idea of a Croatian creative agency Bruketa & Zinic that designed this annual report for a food company called Podravka and all you need to do is to bake in an oven before it can be read.
The report called ‘Well Done’ features blank pages printed with thermo-reactive ink, after wrapping it up in aluminium tinfoil, it needs to be baked at 100 degrees Celsius for 25 minutes to show the text & images.
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