Monthly Archive for September, 2008

Nemos, Ice Ages, Mad a Gas Cars, and others Wall•ees

The Harvard Business Review magazine has a great article on the creative process at Pixar Studios, Surely the most creative hollywood dream factory. it can be found here

listen to the podcast interview of the CEO about creative genius here

as the days gone by

a calendar for the stc sing office. a tad too late for 2008, but with 3 more mths to go, heck why not?

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Take your vote

We are also looking at having a random draw to win a red car at the next STC christmas party
cast your vote for what it should be. Only the one that vote will be entered in the draw.

stccar.tiff

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8555r.jpg
smart-red-380.jpgtata-nano-car.jpg

transformers

Prada and Rem Koolhaas, the never-getting old, ever trendy skinny dutch architect with an attitude (really)
teamed up again after their “museum like-stores” in New York City and LA, they are getting ready to launch a new experiment in Korea.

here is the review via WWD

Prada unveiled its latest collaboration with Rem Koolhaas and AMO (the think-tank of the Office for Metropolitan Architecture) called Transformer, which “is a tetrahedron structure in lieu of a theater that will accommodate cultural, artistic and fashion events Prada is organizing. The project is led by Rem Koolhaas together with associate Kunlé Adeyemi and design architect, Alexander Reichert.” They are scheduled to take place in Seoul, South Korea located next to the 16th century Kyunghee Palace from March to July 2009.

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The Transformer can be rotated on each side depending on the event, with four different facades and floor plate configurations, so that floors become walls and walls become the ceiling. Each of the four programs will function on unique steel-framed shapes: a hexagon, a cross, a rectangle and a circle. Prada Transformer will be built with the support of LG Electronics, which also makes Prada’s portable phone; Hyundai Motor Co., and real estate developer Red Resource, whose international projects include the City of Irvine in California, in collaboration with the French fashion association. The Korean automaker is also developing “a special project” with Prada, but no details were provided by the companies.

I love small schematics, here is a little drawing that explain the transformation

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time for an update

time for an update

Adobe Creative Suite 4 Unleashed Soon

cool new things with cs4:

a new Live Preflight tool

Content-Aware Scaling tool

3D rendering capability

more/better animation

available next month

facelifter

He is really the king of photo retouching in the world of Fashion, as famous as Gisele for models, or Eugene Souleyman for hair, or Charles and Ray Eames for retro modern chairs and Frank Gehry for banged-up roofs when it is for the Guggenheim.
You have seen his work a million time, but actually never noticed it. All the top ad campaigns run through his 80-staffer retouching studio, in lower manhattan and he works on retainer with a lot of celebrities so when they appear on a magazine cover, he make sure they dont look like the rest of us, humans.
There is a excellent article about his this week in the New Yorker. I forgot to mention, there is almost always something red in his retouching.
He also can make your leg longuer, make your neck like your 20 year old, or make that street wider and may be just plug a new dilapidated building so it looks more dramatic. I almost forgot to tell you his name.

its here

here is a few sample of retouching that will let you wonder what is really real and what is not.
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gucci-fall-winter-2008-2009-womens-mens-ad-campaign6preview.jpg

hermes-fall-winter-2008-2009-ad-campaign-mariacarla-bosconopreview.jpg

more cowbell

  Make your own at MoreCowbell.dj  

multiple layouts for the same ad

i dont watch the show dexter, but like their multiple layouts for the same ad

google goes retro with further bus

clever branding!

no its not the legendary lsd hippy bus from the 60’s, its the chi google bus, parked near our office.

pic 1

pic 2

gross inside of original bus

While you were gone…

The sg office has been going through a series of makeovers, new signages, furniture, blinds, etc. Sneak peek:

the letterbox sign

a mini self marketing campaign



knock knock…now people will be able to get the right door at stc.

cosy reception area

self stuck labels for cabinets
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the office’s new blinds which creates a dreamy effect
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beautiful flowers adorn the office
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stc’s growing art gallery of past works and some creative stuff

mirrored pantry area to give it a more expanded look
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and finally, a nice new red balcony wall with frangipani plant adorning it. great for chillouts.
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workin’ at it,
fifi