I guess I will never stop hearing about corporate blogs to promote products, campaigns and companies etc.
so thanks to Mario Sundar’s posting (LinkedIn’s Chief Blogger) I am extending the top 10 list of CEO running or contributing to their own company + 3 freebies. May be that can serve as a platform to start where middle management in large corporation understand that blogging is REALLY time consuming and need to be as insightful as possible and open to discussions and most of all customer’s comment good or bad. Whenever I hear “blogging” and “edit or filter” in the same sentence, that scream “doomed project” from the start. Whoever is familiar with blogs knows that it was especially created to distill independent, non-controlled information form the major news feed and a way to bypass newsroom screening.
1. Jonathan Schwartz (President & CEO, Sun Microsystems)
2. Craig Newmark (CEO, Craigâ€™s List)
3. Mark Cuban (Owner, Dallas Mavericks)
4. Ross Mayfield (CEO, Socialtext)
5. Matt Blumberg (CEO, Return Path)
6. Alan Meckler (CEO, Jupiter Media)
7. Kevin Lynch (Chief Software Architect, Adobe)
8. Robin Hopper (CEO, Founder – iUpload)
9. Jason Calacanis (CEO, Weblogs)
10. John Dragoon (CMO, Novell)
I would also like to point out the GM CorpCom blog where most of C- level management are recurring contributors including the CEO:
The adobe blog is also good for insights.
And finally if you really want to start a corporate blog, I suggest you start here, with the basics.
In a few decades we will find out if corporate blogs were a smart strategies, simple fads, or a great way to bypass editors and media room screenings….