/ Messages by Light

Here is a cool video, a little bit of the Sprint ad campaign Spirit but produced with a graphic mind (thanks to Amelie for the web spotting).

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It seems like it is becoming a trend in the advertising industry as well.

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The Sprint one was developed by Goodby and Silverstein and was the best of the one they did.

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I am disappointed that the print campaign didn’t carry the same feel. Beside the obvious inherited Nextel branding (yellow) that had to be plugged in it and the fundamental flaw of not having one selling point in it, I think it was visually ambivalent to plug such a hard stopping effect as a thick yellow frame next to a light trace that expresses flexibility and movement.

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