Monthly Archives: January 2009

/ How Do You Top a Legend?

In 1958 Sochiro Honda had a vision. A vision for an economically viable method of transportation for people. This went on to become the best selling Motorcycle (and incidentally motorized vehicle) of all time. The Honda Super Cub 50 years … Continue reading

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/ Rethinking Interactive.

What does interactive mean? Is it interacting with a computer? A website? A person? Can you harness human to human interaction to sell tee-shirts? How about with a nice game of Tic-Tac-Toe with Daniel?

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/ The Future is Now

Rapid prototyping or cool thing maker. I want to make one!

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/ AT&T and the Universal Ad

Yesterday I bashed on two ads or brands so I have to counter balance and feature something I really like. That’s the rule. It has powerful visuals, minimal text, feature the product, it can repeat indefinitely and convey a single … Continue reading

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/ Inspire Me: Rebranding Pepsi and Tropicana

We are only 8 days in the new year and two major brands have launched new campaigns of their products. Both are redesigned by the Arnell group. The first one is Tropicana Orange Juice, and the other one is PepsiCo. … Continue reading

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/ STC in the News

If you know Sophie, you know that whenever she speaks its never dull or boring. She is in ChiefMarketer.com and talks about New Rules for Brand Management in Emerging Markets.

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/ Design Section of London Newspaper

I came across the Guardian’s design section, which is a good source of inspiration with some great articles.

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/ The Landscape of Indian Art

I keep asking myself the question, where is the Indian Art scene and who does what in this fascinating country. If you are in London you can have a good look at the current state of Indian Art landscape and … Continue reading

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/ Pipilotti Rist Video Installation

I was over at the Museum of Modern Art last week and came across the Pipilotti Rist video installation. This is actually something we have tried to do for TATA Communications with at GTM in 2008. The idea consisted of … Continue reading

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