Monthly Archives: January 2009

How Do You Top a Legend?

Posted on January 28, 2009 by dave

In 1958 Sochiro Honda had a vision. A vision for an economically viable method of transportation for people. This went on to become the best selling Motorcycle (and incidentally motorized vehicle) of all time. The Honda Super Cub 50 years … Continue reading →

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Rethinking Interactive.

Posted on January 27, 2009 by dave

What does interactive mean? Is it interacting with a computer? A website? A person? Can you harness human to human interaction to sell tee-shirts? How about with a nice game of Tic-Tac-Toe with Daniel?

Posted in design, marketing, technology, viral | 2 Comments

The Future is Now

Posted on January 22, 2009 by dave

Rapid prototyping or cool thing maker. I want to make one!

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AT&T and the Universal Ad

Posted on January 9, 2009 by laurent

Yesterday I bashed on two ads or brands so I have to counter balance and feature something I really like. That’s the rule. It has powerful visuals, minimal text, feature the product, it can repeat indefinitely and convey a single … Continue reading →

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Inspire Me: Rebranding Pepsi and Tropicana

Posted on January 8, 2009 by laurent

We are only 8 days in the new year and two major brands have launched new campaigns of their products. Both are redesigned by the Arnell group. The first one is Tropicana Orange Juice, and the other one is PepsiCo. … Continue reading →

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STC in the News

Posted on January 8, 2009 by laurent

If you know Sophie, you know that whenever she speaks its never dull or boring. She is in ChiefMarketer.com and talks about New Rules for Brand Management in Emerging Markets.

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Design Section of London Newspaper

Posted on January 4, 2009 by laurent

I came across the Guardian’s design section, which is a good source of inspiration with some great articles.

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The Landscape of Indian Art

Posted on January 4, 2009 by laurent

I keep asking myself the question, where is the Indian Art scene and who does what in this fascinating country. If you are in London you can have a good look at the current state of Indian Art landscape and … Continue reading →

Posted in india | Tagged | 2 Comments

Pipilotti Rist Video Installation

Posted on January 4, 2009 by laurent

I was over at the Museum of Modern Art last week and came across the Pipilotti Rist video installation. This is actually something we have tried to do for TATA Communications with at GTM in 2008. The idea consisted of … Continue reading →

Posted in New York, design, technology | Tagged | 1 Comment