In 1958 Sochiro Honda had a vision. A vision for an economical people transport that went on to become the best selling Motorcycle (and incidentally motorized vehicle) of all time.
50 years (and 60 million bikes) later, they’re still making Super Cubs.
But like most innovators, Honda isn’t satisfied with simply sitting on their laurels.
They’re still looking for the next big thing.
Great ad.
What does interactive mean?
Is it interacting with a computer? A website? A person?
Can you harness human to human interaction to sell t-shirts?
How about with a nice game of Tic-Tac-Toe with Daniel?
Rapid prototyping or cool thing maker.
Yesterday I bashed on two ads or brands so I have to counter balance and feature something I really like. That’s the rule.
It has powerful visuals, minimal text, feature the product, it can reapeat indefinitely and convey a single idea.
Close to the perfect recipe for an ad campaign. Ok the visual is so stricking that i would be incapable of telling you what phone is featured but all I can remember is that ATT phone work everywhere in the world and if you travel a lot you know how much of a nightmare it is to be on the phone with a country that has no service provider.
I haven’t seen the one that says that it works in France too. Can they make cheese and baguette with their fingers?
enjoy.
We are only 8 days in the new year and two major brands have launched new campaigns of their products.
Both are redesigned by the Arnell group.
the first one is Tropicana orange juice, the other one is PepsiCo. In my opinion I find the re branding disappointing. Arnell got the assignment back in April for Tropicana.
I am Tropicana average consumer and I buy my tropicana carton at the food store every week. Last week, I had to look twice at this packaging and really try to figure out what was better about this one. I am sure there was a battery of consumer focus group that lead to that design, but i am still not convinced.
When I think orange juice i think of something fresh that energize me and sooth me, which the old packaging did a good job at.
The below picture actually give more credit to what it looks like: a dull picture of a glass of orange juice that looks so sad you wonder if it has been siting on the kitchen table for 3 hours already. the brand name positioned vertically is a disaster too. in short i thought i was in the medication Aisle looking for some cough syrup ( ok orange juice works for that too) Stuart Elliot feature an article in today’s NY times about it.
Did I put it back on shelf to buy something else? No, only because I know what the product taste like.
PepsiCo is also rebranding and launching an online campaign, is going leaner, freshier, refreshingeverything.com, may be its the design economy; we are also saving on boldness too.
The production department are going to love it; no shades, no drop shadow, no fancy embossing effect, or mirroring “a la Apple” buttons. It should be a no brainer for printers. the funny part (or not so funny) is the white stripe is getting closer to the Coke typeface, in this double curvy shape.
You may have seen the commercial (by TBWA/Chiat/Day) during new years eve, and you will certainly see it during the Super Bowl. Have you noticed the acoustic guitar on the spot? just like the apple campaign… it is also a TBWA/Chiat/Day account by the way.
If you know Sophie, you know that whenever she speaks its never dull or boring…
she is in ChiefMarketer.com and write about New Rules for Brand Management in Emerging Markets.
I came across the Guardian’s design section. good source of inspiration with some great articles.
I keep asking myself the question, where is the Indian Art scene and who does what in this fascinating country.
If you are in London you can have a good look at the current state of Indian Art landscape and see a few pieces of art by today’s most pro imminent Indian artists.
here is a few samples:
M. F. Husain
M. F. Husain (born 1915) is one of India’s most respected artists. He started his career in 1937, painting hoardings for the popular Bombay cinema. As a founding member of the avant-garde Progressive Artist Group in 1947, Husain was anxious to forge a new vocabulary in Indian art and he created a new style in painting, which was a brilliant synthesis of tradition and modernity. He continues to produce colourful and provocative canvases, incorporating themes from Indian religion, history and culture.
Dayanita Singh
Dayanita Singh (born 1961) is best known for her photographic portraits of India’s urban middle and upper-class families. These images of people working, celebrating or resting show Indian life without embellishment. Her latest work such as Blue Scenery Series, 2006-08, has concentrated on depictions of places. The dissemination of her photography as mass-produced and disposable objects such as wallpaper, books, calendars and postcards is a driving force of her recent practice.
Kiran Subbaiah
Formally trained as a sculptor, Kiran Subbaiah (born 1971) works in a range of media, including assemblage, video and internet art. A common approach of his practice is the subverting the form and function of objects, through which he questions the relationship between use and value, highlighting contradictions inherent in everyday life. Irony, deadpan humour and a crude aesthetic provide Subbaiah with simple binaries – functional/defunct, action/reaction and cause/effect to tease out his ideas and observations.
I was over at the Museum of Modern Art last week and came across the Pipilotti Rist video installation.
This is actually something we have tried to do for TATA Communications with at GTM in 2008. The idea consisted of immersing the audience and make the audience at the center stage of a ongoing video projection of time lapse movies of locations around the world
to demonstrate Acceleration and network global footprint. Obviously it required multiple projections and a great deal of screen real estate to get to the effect desired but seeing this installation at the MoMA was a good idea of how close this could have been.