/ AT&T and the Universal Ad

Yesterday I bashed on two ads or brands so I have to counter balance and feature something I really like. That’s the rule.

It has powerful visuals, minimal text, feature the product, it can repeat indefinitely and convey a single idea.
Close to the perfect recipe for an ad campaign. OK the visual is so striking that I would be incapable of telling you what phone is featured but all I can remember is that the AT&T phone works everywhere in the world and if you travel a lot you know how much of a nightmare it is to be on the phone with a country that has no service provider.

I haven’t seen the one that says that it works in France too. Can they make cheese and baguette with their fingers?


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