/ How Do You Top a Legend?

In 1958 Sochiro Honda had a vision. A vision for an economically viable method of transportation for people. This went on to become the best selling Motorcycle (and incidentally motorized vehicle) of all time.

The Honda Super Cub

50 years (and 60 million bikes) later, they’re still making Super Cubs. But like most innovators, Honda isn’t satisfied with simply sitting on their laurels.

They’re still looking for the next big thing.

Great ad.

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