These are some really cool packaging ideas from thedieline.com:
Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages.
“I imagined that if the surface of the package imitated the color and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
Amazing paper cutouts coming to life into 3D-objects. “My paper works have been based around an exploration of the relationship between two and three dimensionality. I find this materialization of a flat piece of paper into a 3D form almost a magic process – or maybe one could call it obvious magic, because the process is obvious and the figures still stick to their origin, without the possibility of escaping.” -Peter Callesen
Okay, I promise that this is the last post on something that happened yesterday. After all, we like to look at things that move forward on this blog so to contribute to the Obama brand here is a poster that was realized prior to his meeting in Berlin last year, it is obviously inspired by the Bauhaus era or even the Soviet constructivists.
In a different approach, guess what made the top of the list of the best innovative brands in 2008 for Fast Company Magazine? Obama. It is funny that I answered that question to my colleague Karthik in Mumbai late January when he asked me “in your opinion what is the best brand in the world?” The most striking phenomenon of 2008 in my opinion and also in Fast Company’s opinion is the surge of the Obama brand.
I am not talking so much about the rhetoric and the content but more on how the entire branding was carried and managed in such a short time to gather the trust of so many “consumers” around the world. You realize also that the brand is carrying more than a set of product or services but also conveys a certain philosphy and lifestyle either for the the new generation, or changes a concept. Just like Apple or Google, it defines something larger than life and is able to gather people that think alike to create communities become brand ambassadors.
If you are familiar with the Fashion industry you know that the collections come out about a year in advance (last week was Fashion Week in Paris for Fall 2009) . There is also an entire segment of agencies that gravitate around the trend forecasting business which identify and develop and define trends for the coming year so the fashion industry can develop their collections accordingly. This generated by a small army of local trend spotters and traveling one that roam around the world in the hottest known spots (New York, Paris, Milan, London, Tokyo etc…) and the most emerging ones, (Mumbai, Shanghai, Toronto, etc..)
Here is a bet on Spring 2010, and let’s see if it will work:
Interesting exploration of a life size photo shop desktop screen, in parallel the ad campaign ran in Japan by Google for its web browser Chrome seems to explore the same spirit of a return to the basic. Would it be that we are so engrossed in the use of technology that we are missing the craft of doing real painting with real brushes and colors? A client mentioned recently in a meeting that their sales people lost touch of their customers because they were communicating via emails only and rarely meeting face to face anymore.
I feel that a lot of designers are loosing touch with the process of making “things” because the only space left on their desks is for a screen and a keyboard. In this day and age of quick deadlines and the capture of drawn, scanned, and emailed projects, we have lost a little bit of the exploration that was coming through making things and looking at the mistake then fixing them and building again.