/ Mobile Retail

Some people are busy developing mobile apps (you know, the kind that fit into 1×1 inch real estate), while some other are still downsizing the customer experience like it is 1965; The concept of a tricycle vehicle used as a retail shop isn’t new (remember the butcher and the bakery on truck driving by on Mondays and Wednesdays in your remote village of France? Or the coffee truck at the corner of Union Square in New York City or the guy selling mint delicacies outside Kyber in Mumbai?) but for some reason I don’t remember seeing such a short vehicle potentially parking anywhere and promoting a global brand product line off the street. Sort of Guerrilla marketing to get in the face of the consumers while parking across Best Buy electronic giant? Very interesting approach though.


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