/ Paradigm Shift

According to June Sanford C. Bernstein & Co. report, Hulu is charging almost double the rates FOX gets for the Simpsons online. Fewer ads served during the program means that these shows are still making less money online, but the higher rates are indicative that when audiences move online, advertising will move with them.

Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. But according to the Sanford C. Bernstein report, “The Simpsons” cost $60 per thousand viewers.

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