/ What's a Brand to become when its icon is gone?

Alexander McQueen, the highly creative brain and fashion designer, left us at his height yesterday. McQueen’s creative heritage left us some of the wildest shows on the runway.

Alexander McQueen To Stream Spring 2010 Runway Show Live

He was one of six brothers, and his father was a cab driver. McQueen was known for his singular voice and hyper sensitivity. He made his first steps by interning for some for the most prestigious English tailors where he learned the craft relentlessly and built up an unparalleled drive.

His hyper creativity will definitely be missed beyond the runways and his tragic death is a strong reminder that hyper creative people are also hyper sensitive individuals.

Then resurface this great branding question: what will happen to Alexander McQueen, the fashion house, without his talent? Bill Blass and Geoffrey Beene left us a few years ago and the brands have struggled since. I am sure the Gucci group was looking for a better start for Fashion Week in New York yesterday.

Alexander McQueen

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