/ Best Rejects-Trade show booth

We rarely post rejects from assignments we work on but I though the following was sufficiently interesting to deserve the exposure. This project was for a trade show booth of a large scale, 40”x40”. The approach consisted in making the brand the center piece of the space and use the floor as a multi-function platform; lay out the scale of the client”s network by using the entire surface to display the network map; use the thickness of the raised floor and the side of the booth as an electronic trading ticker to have news and company facts scroll permanently during the show, and use the the floor as a meeting space where partners and prospects meet and exchange. The logo become a signal that draw attention from all sides. For budget and time constrain this project couldn”t work but I definitely would love to see some of these ideas implemented.

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