Monthly Archives: March 2011

/ Internet Dating 2.0: Branding of Internet Famo (part 2)

[tube][/tube] Flipping the coin on our first post regarding SxSw, I’d like to discuss how many brands have taken note of the minimal overhead involved in the enormous returns internet fame can draw.  Companies like Golden Grahams and Levi’shave developed campaigns using … Continue reading

Posted in Branding, events, humor, Identity, interactive, New York, social media, sxsw, viral | Leave a comment

/ Contextual Healing

You probably wonder why on earth we are posting a music video here. Very simply because the office scenes were shot in the STC Associates New York City office over a week end last month. Please note that none of … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo

Within a week after returning from SxSW Interactive, I began to reflect in an attempt to reduce the sensory overload into a digestible subject. On first glance, some of the hot discussions relevant to STC Interactive came to mind, from … Continue reading

Posted in Branding, Identity, interactive, marketing, New York, social media, sxsw, technology, viral | 3 Comments

/ at&t&t

No its not a typo. At&t announced this morning they would acquire T-Mobile from Deutsche telekom for 39 Billion dollars. the press release will give you better technical details than me, but i am just wonder how is the brand … Continue reading

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/ Refreshing a brand while keeping it classic. has an interesting post on the newly launched Miller High life branding refresh. Very well executed unlike some other recent refreshes.

Posted in Branding, design | 1 Comment

/ Lucy Courbier, Directeur client development in Europe joins the 10-year club of STCers today!

… Freshly off the plane, my legs and back still sore … A single bag, a bad boyfriend and my youth in store … I walked Fifth Ave till I hit two-two-four … Looked up and said: “Naaahhh, no sky-scraper … Continue reading

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