Monthly Archives: August 2011

/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

Posted in Branding, events, Identity, marketing, singapore | Leave a comment

/ STC SG: Project Recap…Part II

Our client’s recent participation at CommunicAsia 2011 saw the Singapore team hustling to deliver a successful presence at Asia’s leading ICT tradeshow, while providing strategy and creative support across inbound and outbound communication materials involved with the event. Months of … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ STC SG: Project Recap…Part I

STC Singapore recently organised the APAC sales “Boot camp” for Tata Communications.  The theme of the two-day event was IMPACT, and the objective was to energise and motivate the staff for the upcoming sales year. To build on the IMPACT … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ Creativity: what is it?

Generally, creativity is described as “taking two disparate thoughts or ideas and forming a brand new one, preferably with a ‘wow’ factor.” Another way of describing “creativity” is this: the ability to illustrate what is outside the box from within … Continue reading

Posted in design | 1 Comment