Monthly Archives: October 2011

/ My Own Private “Navel” Brand

  Who are you? Who who, who who? How do you transform the image of an organic cosmetics distribution chain when it’s a tightly-run family business with a strong grip on the brand? When we approached Aphibio, they’d just “birthed” … Continue reading

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/ TP or not TP? That is the question…

Or the fine art of penetrating continental Europe markets for the very first time. How do you create a powerful in-market & in-language impact when everyone knows you as an Anglophone-centric company? Tata Communications holds huge brand equity on a … Continue reading

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/ 20 Things I Learned From You Steve

I never met Steve Jobs, but he has been a part of my professional life for 20 years. Here’s what I’ve learned from him: 1. Simplicity will always prevail in technology. 2. Be proud of your own work. The more consistent … Continue reading

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/ “En Suite” or Solo?

They say “the whole is greater than the sum of its parts”. Well, “they” omit to consider when parts are in dire need to converge. The setting?  The IBC 2011 mega-media show held in Amsterdam September 8 – 13, 2011. … Continue reading

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/ “I Love My Mac!”

This exclamatory remark has become so ubiquitous that most of us cannot remember when we didn’t hear it. Why do we all express so much emotion for an inanimate object? Why has this line become so popular that it appears … Continue reading

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/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

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