/ “I Love My Mac!”

This exclamatory remark has become so ubiquitous that most of us cannot remember when we didn’t hear it. Why do we all express so much emotion for an inanimate object? Why has this line become so popular that it appears on T-shirts?

It’s very simple: personal computers were just computers until the Mac came along and changed everything. It was cool. It was sexy. And, best of all, it was very user-friendly.

So we all fell in love with it.

This close relationship between people and things is currently being explored in a fantastic exhibition located on the third floor of the Museum of Modern Art (MoMA) on West 53rd Street in Manhattan. It runs until November 7, 2011.

Aptly called, Talk to Me: Design and the Communication between People and Objects, this exhibit features a variety of designs that strive to create a new balance between technology and people.


Many people have expressed the opinion that our reliance on digital communication has created a society of individuals who, despite a round-the-clock exchange of information, can no longer articulate ideas and emotions to themselves or others.


Not entirely true. We are simply going in a new direction. The designers represented in this exhibit diligently explore the communication between people and objects. The culture of the present day is focused on interaction and Talk to Me looks at this new terrain with a variety of creations that enhance communicative possibilities.

Flashback: The brand new Mac computer was launched in 1984. By comparison, a brand new Maytag washer was introduced in 1926. It’s now 85 years later and still–there’s no “I Love My Maytag!” Or a T-shirt.

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