I never met Steve Jobs, but he has been a part of my professional life for 20 years.
Here’s what I’ve learned from him:
1. Simplicity will always prevail in technology.
2. Be proud of your own work. The more consistent you are, the more you will convince the undecided.
3. Don’t listen to the nay-sayers. Be optimistic about what can be done.
4. Technology (and business) can be beautiful. It’s how you tell the story.
5. Deliver a better solution than what your client expects to see.
6. If its not out there, create a market for it.
7. Work with the best or seek the best talents you possibly can find.
8. Under promise, over deliver.
9. The best project is always the next one. Don’t live in the past.
10. Less is more. The less text in your powerpoint, the more memorable your presentation will be.
11. Good is in the details. Thats what makes the difference between good work and great work.
12. Being first doesn’t mean you are the best. Learn from other’s mistakes.
13. Carry your brand consistently on every platform. Architects should work with branding firms when designing corporate offices.
14. Don’t take yourself too seriously, it’s the beginning of boredom.
15. Fail harder. The more you fail, the more you will increase your chance to succeed
16.Think big. When there is a will there is a way
17. Be yourself always. Black turtleneck, jeans and reeboks aren’t stylish, but its better than wearing a suit if you can’t carry it or stilettos if you don’t know how to walk in them.
18. Put yourself in the customer’s shoes. Listen, listen, listen to what people demand don’t give them what they don’t want.
19. Don’t settle if you have a doubt. Follow your gut instincts.
20. Oh and one more thing…Don’t give everything away at once. keep your client captivated by what you can do.
That little Mac II we used on STC’s first day is still with us and follows us wherever we go. You closed the circle and joined the crazy ones you once depicted in your commercials I believe you secretly saw yourself amongst them. Thank you for lifting our spirits when we were down. Thank you for making us feel sexy when using a phone. And thank you for empowering us to do better work with the click of a mouse. Your legacy will live on.