Monthly Archives: November 2011

/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

Posted in Branding, Identity, marketing, singapore, Uncategorized, viral | Leave a comment

/ ACHIEVEMENT; HOW TO DO IT

Over the years, there have been many definitions of “achievement”–here is one of the best. “High achievement, in all save a few odd lines, regularly flows from much contriving, wide observation, cautious experiments, many social connections, close study and a … Continue reading

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