Monthly Archives: January 2012

/ How do I turn this thing on?

Earlier this week, when I began writing this article, I was inspired by the new Nike+ Fuel Band — and about Nike in the digital space. Their sense of user interface is second to none, just absolutely brilliant and clear. … Continue reading

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/ Birth of a new type of Freedom

A bit less than a year ago I started my journey at STC Associates NYC, where I’ve been welcomed as a new member of the team in an office on the 24thfloor of a nice Fifth Avenue building. Glad to … Continue reading

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/ Wheel Your Way In…

… to the consumer’s ear. Close, real close. How? With Maclaren of course! The strollers, not the Formula 1 race cars. We’re talking baby material, not grown-up testosterone stuff. Maclaren, the renowned consumer parenting brand birthed in the 1960’s in … Continue reading

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/ Where do creative ideas come from?

Creativity itself is an enigma. What triggers thinking that’s “outside the box”? In the workplace, one often uses brainstorming: a free-form activity where lots of ideas are generated in order to come up with a unique concept or solution. Memory … Continue reading

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