Monthly Archives: June 2013

/ What’s happening in Beijing, China?

Out with the Old, In with the Old In recent years, China’s capital and most populous city has undergone a massive building boom. Many of its historic neighborhoods have been bulldozed to make way for high-rise apartments, office towers and … Continue reading

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/ Abercrombie & Fitch: Rebranding at Its Best

An Inauspicious Start in 1892 The Abercrombie Company began life in a shop on South Street in Manhattan 121 years ago. David Abercrombie, the founder, was joined eight years later by Ezra Fitch, a lawyer who wanted to expand the … Continue reading

Posted in Branding, Identity, marketing, New York | Leave a comment


Amsterdam I vividly remember our first trip to Amsterdam in The Netherlands. Having read about this spot in travel books, I was well aware that the denizens of this fair city liked to travel around on two-wheel bikes. Even so, … Continue reading

Posted in New York, the UK | Leave a comment