Monthly Archives: July 2014

/ How to Plan a Corporate Reception

Where do you start when your client asks you to handle their cocktail reception at an industry conference such as the Pacific Telecommunications Council (PTC) in Hawaii or the International Telecoms Week (ITW) in Chicago or elsewhere? Here’s how we … Continue reading

Posted in events, india, marketing, New York, pictures | 1 Comment

/ ON BOARD WITH Christine Borkowski

During her two action-packed years at our agency, Christine (STC’s public relations guru) has seen her talents extend into other areas. She handles press releases and the media, but also excels at writing thought-provoking blogs, social media content and digital … Continue reading

Posted in New York, On Board With Series, PR, social media | Leave a comment

/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to, 7 in 10 teenage girls believe they don’t measure … Continue reading

Posted in marketing, New York, social media, viral | Leave a comment