/ ON BOARD WITH Swati Maheshwari

Swati MaheshwariOur adventurous Swati enjoys her role as our talented copywriter based in the agency’s Mumbai, India office. She enjoys having flexibility at work and feels that by going back to basics one arrives at some of the very best creative solutions.

Do you like to cook? Any favorite dishes?

I find cooking therapeutic. Overall, I prefer authentic Indian-style cooking with lots of spices and herbs. I really like Tamil Nadu Sambar, which is a delicious vegetable stew and Dal Baati, a lentil dish served with wheat rolls.

Why is India the largest market in the world for gold jewelry?

Gold is an important part of our culture — and always has been. About 33% of the world’s gold goes to India. It is considered an investment as well as a status symbol. In India, gifts of gold jewelry are given to celebrate engagements, weddings and the birth of a child. Gold is considered wearable wealth.

Have you ever been in freezing cold or heavy snow?

Not really. However, I was brought up in the foothills of Nainital, an Indian hill station that has very thick fog in the winter months. During this time, I traveled a hair-raising 21 km (13 miles) to school by bus every day. At the school itself, I could see the snow-capped Himalayan peaks glistening in the sun.

We think the “sari” is beautiful. Do you agree?

Yes, absolutely. Saris are one of the most elegant and graceful fashions in the world. Did you know that there are over 70 types of saris to choose from — and more than 80 ways of wearing one?

What products or services do you purchase online?

The list is endless. I’ve bought a laptop, phone and refrigerator online — the fridge was a real challenge that took time and effort — but we did it. We used to shop for our weekly groceries online. But then our local grocer offered to deliver directly to our home so we switched.

India has grand, elaborate weddings. Why is this?

I believe that elaborate Indian weddings have become a status symbol. I recently heard of a wedding where the host gave each guest a diamond ring. Many of my friends choose to have simpler weddings and save their money for other endeavors.

Do you have any leisure pursuits that you enjoy?

I love going on road trips with my husband. There’s something very liberating about traveling on the open road — especially during the monsoon season.

Name your favorite festival in India.

I really like Holi because it’s so colorful and everyone’s having a blast. This festival erases boundaries and distances between people.

Are you interested in visiting New York?

Of course, who doesn’t want to visit New York at least once? I’d like to see Times Square and the Statue of Liberty as well as explore other interesting spots around the city.

What’s the best career advice you ever received?

Do not chase after money. Build trust with your clients and the money will follow.

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