/ ON BOARD WITH Richa Kumar

richa3Vivacious Richa approaches her work in brand strategy with energy and lots of can-do spirit. As she explains, “I work with clients’ briefs or challenges to come up with a core strategy that works across all platforms through an effective use of content and design. I like the aspect of strategic planning more than anything else”.

What’s on your bucket list as far as travel is concerned?

I really love to travel. There are lots of fascinating places to visit because India is so diverse. I plan to go to Kashmir in the Himalayan Mountains, the city of Pondicherry, which is also known as The French Riviera of the East (La Cote d’Azur de l’Est) and Lakshadweep, the coral island off the southwestern coast of India.

You live in a tropical climate — have you ever experienced snow or ice in the winter?

The only time I come near ice is when I open my refrigerator. I’d love to go skiing and see everything covered in white.

India loves festivals it seems — do you think there are too many of them?

Honestly, I think India should be called “The Land of Festivals”. My all-time favorite is Christmas. I love the caroling — especially Silent Night. As a child, I always enjoyed going to church. And, if you can believe it, until I was eleven-years-old, I really believed Santa brought all the gifts on Christmas morning.

What’s the best advice you’ve ever received and who gave it to you?

Advice isn’t really my thing. But my mother once said, “There are moments that are truly yours. No one can ever take them away from you. So make the most of them”.

Do you have a favorite book, movie or rock group?

I have read many books that have inspired me, but the one that left a lasting impression is The Fountainhead by Ayn Rand, which celebrates the individual and the pursuit of one’s own happiness. Paradoxically, I’ve discovered that, with a deepening of my own Buddhist practice of self-interest, I’ve become more compassionate to others. When you reflect on your own flaws, you become more aware of humanity as a whole.

What languages do you speak?

I speak English, Hindi and several languages such as Bhojpuri and Bengali — but not fluently.

Do you shop online — what products do you buy?

I prefer buying clothes and shoes in traditional brick-and-mortar stores. I feel these items need to be tried on before one purchases them. However, when it comes to groceries, linens and cosmetics, I am an avid online shopper.

What do you do to relax? Listen to music or engage in an active pursuit, such as jogging or cycling.

I love to play a favorite song and dance to the music. This gives me instant happiness. I also go for a run in Shivaji Park in Mumbai. I like the feeling one gets when challenged to run that extra mile — the connection between mind and body is awesome.

Do you have siblings?

Yes, I have a brother who is five years younger than me.

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