tomatolounge

Today news broke from NYT that NYCB had laid off a large group dancers. http://bit.ly/KpQc7 Although this news is understand in a difficult economy especially for the Arts. Did NYCB handle the lay off in a professional manner?

I think absolutely not!

NYCB committed the ultimate PR sin by declining to give any comment. Didn’t anyone there take PR 101? Never say no comment. In doing so, the company projects a negative ruthless image to the public.

Naturally NYT sought out to find these laid off dancers and get their reactions. Most of those stories were about worried and shocked dancers feeling lost and confused. This will not help boost ticket sales!

Is an apology from NYCB on its way? I hope so! If I was their PR person I would highly advise it.

Sophie, the CEO and Founder of STC Associates, took an interview with Doug Simon for his video blog to discuss STC Associates, our global branding efforts and what sets us apart from other branding agencies.

Check it out….

http://dssimonvlogviews.com

GM already has a new website up, explaning their vision for the new GM.

Also make sure to check out the new commericals…

http://www.gmreinvention.com/

JetBlue’s new print ad campaign.

Does it take an economic downturn for companies to use aggressive marketing?

If only more companies didn’t play it safe all the time.

An interesting choice? http://bit.ly/iyXIT

Best use of advertising I have seen in a long time.

What else are you going to do while riding the escalator down to the platform but look up?

An article in this week’s BusinessWeek caught my eye…

The section Lines Are Blurring from the article “Why PR Is the Prescription” well adresses the fustration PR prfessionals are facing about the merge of PR and advertising.

Is it still PR when the journalist asks for money in exchange for an article?

If so, is this still ethical journalism?

Telephony Online is now the only US Telecom trade that still publishes print issues. Last week RCR Wireless folded leaving Telephony Online alone.

Carol Wilson, one a the few US Telecom print journalists left, writes a great article about the implications of this publication closer.

Check out the whole article at:
http://telephonyonline.com/commentary/staff/telecom-trade-press-struggles-0409/