Author Archives: Christine Borkowski

About Christine Borkowski

Christine Borkowski is the Digital Marketing Lead at STC New York, specializing in digital media. She's seen award-winning projects through from brainstorm to execution working with clients like Accenture, Voss Foundation and Activision. She's a city-loving beach bum whose interests include tech, music and comedy. Marketing communications piqued Christine's endless curiosity at James Madison University (Go Dukes!). Twitter: @Chrissy_Cecilia

/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to DoSomething.org, 7 in 10 teenage girls believe they don’t measure … Continue reading

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/ I’m Sorry— Wait… No I’m Not. Thanks Pantene For Making Me Realize It.

…A person on a quiet-commute train car is gabbing on the phone. I’m sorry. Can you please keep it down? …I want to suggest an idea or tell a story but someone keeps talking over me. No, I’m sorry. …Someone … Continue reading

Posted in New York, social media, technology, viral | Leave a comment

/ Lessons Learned from Facebook Fit

On Tuesday, June 3 STC’s digital marketing team attended Facebook Fit New York, the first of a national series aimed at small businesses (SMBs). Despite feeling like I was placed into HBO’s show Silicon Valley for five hours, I acquired … Continue reading

Posted in events, Facebook, marketing, New York, social media | Leave a comment

/ How to Run a Successful Social Media Contest

Fans, readers and followers love contests. They’re a way for a brand to create buzz while achieving a number of goals from fan engagement to increased sales. Moreover, a Lab42 study of 1,000 social media users showed 55% of users … Continue reading

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/ Celebrating the Black Snake Year the STC Way

Happy Chinese New Year 2013! STC’s creative team celebrates the year of the snake by designing several concepts for Chinese New Year. With our office in Singapore and one of our very own from Hong Kong, this was a way … Continue reading

Posted in design, events, pictures, singapore | Tagged | Leave a comment

/ 12-12-12 Concert: Superstars and Samsung Shined

Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading

Posted in Branding, Corporate Social Responsibility, events, humor, marketing, New York, PR, social media, technology | Tagged , , , , , , , | Leave a comment

/ Crash Course: What Twitter Is and How to Create Shareable Content

Twitter is a free social network that is so simple, yet profound. In the seven years of its existence, Twitter acts as a real-time news source, communication channel, sharing mechanism and trend machine all in one. Twitter can be a … Continue reading

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