Author Archives: gracestc

/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

Posted in Branding, Identity, marketing, singapore, Uncategorized, viral | Leave a comment

/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

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/ STC SG: Project Recap…Part II

Our client’s recent participation at CommunicAsia 2011 saw the Singapore team hustling to deliver a successful presence at Asia’s leading ICT tradeshow, while providing strategy and creative support across inbound and outbound communication materials involved with the event. Months of … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ STC SG: Project Recap…Part I

STC Singapore recently organised the APAC sales “Boot camp” for Tata Communications.  The theme of the two-day event was IMPACT, and the objective was to energise and motivate the staff for the upcoming sales year. To build on the IMPACT … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ The most “social” political election yet

The months of April and May thrust Singapore into a general election frenzy, with the highest number of opposition parties filing for contest against the incumbent government. For the benefit of those who are unaware of Singapore political scene, you … Continue reading

Posted in singapore, social media, Uncategorized, viral | 2 Comments

/ Singapore Shout-out

  It has been awhile since STC Asia made a squeak on this page – mostly due to the exhilarating past year that saw successful pitches, exciting business landscapes, new talent and all round good vibes. This being our maiden … Continue reading

Posted in singapore | 1 Comment