Author Archives: Kristen

It is no secret that consumers love brands that participate in social causes, so much so it seems many companies are feeling compelled to jump on the values bandwagon. Because of their size, small businesses are at the forefront of … Continue reading →

STC Associates is in the news – again! Sophie Ann Terrisse, STC Associates CEO, was featured as a guest author in Telecom 2.0 this month. The article “Strategy for a New Decade: Brand or Die” discusses how branding will determine … Continue reading →

It seems like the latest media debate is who really owns social media – the agency or the client? Obviously there are benefits and negatives to one or the other running the show. In my opinion the answer to the … Continue reading →