Author Archives: laurent

/ 20 Things I Learned From You Steve

I never met Steve Jobs, but he has been a part of my professional life for 20 years. Here’s what I’ve learned from him: 1. Simplicity will always prevail in technology. 2. Be proud of your own work. The more consistent … Continue reading

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/ Contextual Healing

You probably wonder why on earth we are posting a music video here. Very simply because the office scenes were shot in the STC Associates New York City office over a week end last month. Please note that none of … Continue reading

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/ at&t&t

No its not a typo. At&t announced this morning they would acquire T-Mobile from Deutsche telekom for 39 Billion dollars. the press release will give you better technical details than me, but i am just wonder how is the brand … Continue reading

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/ Lucy Courbier, Directeur client development in Europe joins the 10-year club of STCers today!

… Freshly off the plane, my legs and back still sore … A single bag, a bad boyfriend and my youth in store … I walked Fifth Ave till I hit two-two-four … Looked up and said: “Naaahhh, no sky-scraper … Continue reading

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/ Visual Trend Report – Fall 2010

I am very excited to share a new initiative we have developed internally and consist in geenrating trend reports on a quartely basis based on what we have observed on the field. Taking advantage of our offices located in different … Continue reading

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/ Flying billboards

Whomever knows me, is aware that one of my ultimate design goals is to work on an airline identity. (where else can you see your logo being displayed the biggest, if not on the side of an airplane?!) here are … Continue reading

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/ “the Gap” becomes “the Void”

The Gap unveiled a new logo this week in an effort to refresh and energize its brand. The competition has been pounding so hard lately (H&M, Uniqlo, Abercrombie & Fitch, Hollister, Desigual) the folks back in San Francisco had to … Continue reading

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/ Best Rejects-Trade show booth

We rarely post rejects from assignments we work on but I though the following was sufficiently interesting to deserve the exposure. This project was for a trade show booth of a large scale, 40”x40”. The approach consisted in making the … Continue reading

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/ Singapore work for the Jurong Country Club

The Singapore team worked on a few pitches over the summer, one of them being for the Jurong Country Club a Golf and resort entity based in Singapore. Part of the pitch included Public Relations activities, external communications material as … Continue reading

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