Author Archives: laurent

/ Recent Work – Montreal 2010

This is a internal sales event for a global Telecom carrier company that took place in Montreal this week. More precisely, TATA Communications’ voice business unit organized an internal sales event gathering a hundred or so employees from all over … Continue reading

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/ Guidelines. Know When to Overwrite Them.

Brand Guidelines shouldn’t become that unpenetrable fortress. I cam across this article today and couldn’t relate more to a current project we are working on where a brand is taken over by another one and we have to channel the … Continue reading

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/ I am With The Brand: The Most Branded Band.

Once a turn-off, music bands are learning how to expand their fan base by reaching out to the brand they love in a consumer market where social networks and branding is a pervasive lifestyle. A big no-no until the 90′s, … Continue reading

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/ There is a Limit to Social Media

Time to move to a larger data center.

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/ In Branding the Logo is Just the Beginning, not the End.

Make my Logo brand bigger. We are often confronted to a dilemma when developing identity for a new brand. With creating a new visual language, where does consistency become copy and paste and how do you expand brand recognition by … Continue reading

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/ Logorama

In case you haven’t seen it, check out Logorama, the 16 minutes brand-based short from French Agency that won in the short -animated category at the latest Oscar.

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/ Invasive marketing

Speaking of Subways; Ikea’s undeground ad campaign in Paris’s subway. Definitely noticable. Although I don’t see where I could use a red and white stripe sofa!

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/ What's a Brand to become when its icon is gone?

Alexander McQueen, the highly creative brain and fashion designer, left us at his height yesterday. McQueen’s creative heritage left us some of the wildest shows on the runway. He was one of six brothers, and his father was a cab … Continue reading

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/ Latest Work from Hawaii

Here is a quick snapshot of the material we conceived and produced for a Telecom Event in Hawaii this week. The entire theme revolved around defying gravity to illustrate the message. As part of this strategy different pieces were produced … Continue reading

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/ Pacman

In case you haven’t noticed, there is a Pacman trend in typeface and branding going on lately. From the Museum of Art and Design identity ( Pentagram) to the Mobile service venture between TATA and Docomo (Ollins) the Pacman typeface … Continue reading

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