Author Archives: lucy

/ “Baby you can drive my car”

…. Actually I take that back. You can drive my stroller, it’s a much better fit for a babe like you… And since we’re in a Beatlemania kind of mind, what better stroller than Maclaren’s unique Yellow Submarine model. As … Continue reading

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/ Wheel Your Way In…

… to the consumer’s ear. Close, real close. How? With Maclaren of course! The strollers, not the Formula 1 race cars. We’re talking baby material, not grown-up testosterone stuff. Maclaren, the renowned consumer parenting brand birthed in the 1960’s in … Continue reading

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/ My Own Private “Navel” Brand

  Who are you? Who who, who who? How do you transform the image of an organic cosmetics distribution chain when it’s a tightly-run family business with a strong grip on the brand? When we approached Aphibio, they’d just “birthed” … Continue reading

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/ TP or not TP? That is the question…

Or the fine art of penetrating continental Europe markets for the very first time. How do you create a powerful in-market & in-language impact when everyone knows you as an Anglophone-centric company? Tata Communications holds huge brand equity on a … Continue reading

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/ “En Suite” or Solo?

They say “the whole is greater than the sum of its parts”. Well, “they” omit to consider when parts are in dire need to converge. The setting?  The IBC 2011 mega-media show held in Amsterdam September 8 – 13, 2011. … Continue reading

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/ Aidez UNITAID à recevoir le Prix Nobel

  UNITAID, et son Président du Conseil d’administration M. Philippe Douste-Blazy, ont besoin de votre support éditorial pour sensibiliser le public à leurs actions à l’occasion des délibérations du comité du Prix Nobel: article, billet blog, tous les moyens sont … Continue reading

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/ Paris Design Week Makes its Entree in September!

Aaaah, the fine art of serving fashion, home fashion AND design on a silver platter in one go. In tandem with its distinguished Fashion Week and Maison & Objets shows, did Paris pull off its “first ever” Design Week? By … Continue reading

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/ Pimp My Ride – STC Europe

How do you ‘ramp up’ when you have a small paddock? That’s the challenge Tata Communications threw us for the annual Develop In Brighton tradeshow. Big flashy UK-based gaming event, small presence. Prerequisite:  create a buzz. Hmm hmm hmm. Brain … Continue reading

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