Category Archives: Branding

/ Use This Manual.

The ubiquitous Instructional/User’s Manual: we’ve all purchased a few devices in our lifetime that come with them, but how many times have we actually bothered to refer to them? More often than not, when presented with an operating challenge, we’d … Continue reading

Posted in Branding, design | Leave a comment

/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

Posted in Branding, Identity, marketing, singapore, Uncategorized, viral | Leave a comment

/ TP or not TP? That is the question…

Or the fine art of penetrating continental Europe markets for the very first time. How do you create a powerful in-market & in-language impact when everyone knows you as an Anglophone-centric company? Tata Communications holds huge brand equity on a … Continue reading

Posted in Branding, design, events, Uncategorized | Tagged , , , , , , | Leave a comment

/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

Posted in Branding, Identity, marketing, singapore, social media, Uncategorized, viral | Leave a comment

/ STC SG: Polo Tournament Recap

STC Singapore was recently involved in helping Tata Communications create an impactful branding presence during the annual Singapore International Polo Tournament of which they were the main sponsors. From the invitations to the gift bags, the collaterals contained a tweaked … Continue reading

Posted in Branding, design, events, singapore, Uncategorized | Leave a comment

/ Pimp My Ride – STC Europe

How do you ‘ramp up’ when you have a small paddock? That’s the challenge Tata Communications threw us for the annual Develop In Brighton tradeshow. Big flashy UK-based gaming event, small presence. Prerequisite:  create a buzz. Hmm hmm hmm. Brain … Continue reading

Posted in Branding, events, Uncategorized | Leave a comment

/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

Posted in Branding, events, Identity, marketing, singapore | Leave a comment

/ STC SG: Project Recap…Part II

Our client’s recent participation at CommunicAsia 2011 saw the Singapore team hustling to deliver a successful presence at Asia’s leading ICT tradeshow, while providing strategy and creative support across inbound and outbound communication materials involved with the event. Months of … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ STC SG: Project Recap…Part I

STC Singapore recently organised the APAC sales “Boot camp” for Tata Communications.  The theme of the two-day event was IMPACT, and the objective was to energise and motivate the staff for the upcoming sales year. To build on the IMPACT … Continue reading

Posted in Branding, design, events, singapore | 1 Comment

/ My Kid In The Bazaar

It was Saturday morning, precisely 10am. Despite being a weekend there was a laundry list of domestic work that had to be done. Buying grocery, fruits and vegetables was the first item on my to-do list. Bhoomi, my four year … Continue reading

Posted in Branding, design, Identity, india, marketing | 1 Comment