Category Archives: design

/ ON BOARD WITH Keila Taveras-Rodriguez

During the past seven years, our intrepid Keila has worked at three different STC offices on Fifth Avenue, in addition to traveling 9,500 miles to our office in Singapore. As a talented and versatile Senior Graphic Designer — she has … Continue reading

Posted in design, New York, On Board With Series, singapore | Leave a comment

/ Nixon Watches: Visually Stimulating Web Experience

Nixon Inc. has a beautiful way to organize their website. Nixon uses a clean grid system to show their product images, collections and social media in an interesting way. The website uses tight serif typography with pops of color in their … Continue reading

Posted in design, interactive, New York | Leave a comment

/ THINGS WE LOVE: Oodles of Doodles

We are not going to conduct a Rorschach or “inkblot” test (a method of psychological evaluation) of the doodles we’re showing here because I’m not a fan of psychoanalysis. Case in point: the famous line in the movie, The Departed, … Continue reading

Posted in art, design, New York, Things We Love | Leave a comment

/ I’m a designer, I don’t write.

“Oh, they’re design students, they don’t write”.  It wasn’t unusual for students from different majors to say something like this when working on a cross major group project in school. Actually, it was quite common. For some reason, it is … Continue reading

Posted in Branding, design | 3 Comments

/ ON BOARD WITH Marco Velazquez

Our very own Marco is a cool character with a fascinating mix of talents. He is both a highly creative designer who started drawing at six-years-old and an aspiring boxer who trains assiduously. Both fields of endeavor allow this affable … Continue reading

Posted in design, New York, On Board With Series | Leave a comment

/ Looking Ahead…and Proud

With goals and dreams for 2014 already in the making, we are now looking back at 2013 with wonderment. We’ve rarely shared the successes of our team of graphic artists, writers and business builders. So, before we forget the past … Continue reading

Posted in Branding, design, india, New York, Things We Love | Leave a comment

/ Taglines: Magical Tell Tales

Taglines have magical power. The popularity of some of these lines is so remarkable they’ve become part of the culture. While running for the U.S. presidency, Walter Mondale said, “Where’s the beef?” to his opponent, Gary Hart — and the … Continue reading

Posted in art, Branding, design, Identity | Leave a comment

/ LOGOS: Three Hits, One Big Miss

Everyone knows that logos can make a critical and lasting impact. Very often a company’s image is a direct reflection of its logo. So, let’s see what makes a logo memorable and discuss why it’s so important for a company. … Continue reading

Posted in art, Branding, design | Leave a comment

/ Celebrating the Black Snake Year the STC Way

Happy Chinese New Year 2013! STC’s creative team celebrates the year of the snake by designing several concepts for Chinese New Year. With our office in Singapore and one of our very own from Hong Kong, this was a way … Continue reading

Posted in design, events, pictures, singapore | Tagged | Leave a comment