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Category Archives: events
/ How to Plan a Corporate Reception
Where do you start when your client asks you to handle their cocktail reception at an industry conference such as the Pacific Telecommunications Council (PTC) in Hawaii or the International Telecoms Week (ITW) in Chicago or elsewhere? Here’s how we … Continue reading
/ Lessons Learned from Facebook Fit
On Tuesday, June 3 STC’s digital marketing team attended Facebook Fit New York, the first of a national series aimed at small businesses (SMBs). Despite feeling like I was placed into HBO’s show Silicon Valley for five hours, I acquired … Continue reading
Posted in events, Facebook, marketing, New York, social media
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/ WOW! STC was there. Here’s the latest on the rock scene in East Asia.
In March, we wrote about the famous 2014 Spring Scream Festival on the island of Taiwan, which is now in its 20th year. Jackie Jack, one of our graphic artists, who is a member of the rock band, Torpid May, … Continue reading
Posted in events, New York, pictures, Things We Love
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/ Celebrating the Black Snake Year the STC Way
Happy Chinese New Year 2013! STC’s creative team celebrates the year of the snake by designing several concepts for Chinese New Year. With our office in Singapore and one of our very own from Hong Kong, this was a way … Continue reading
/ 12-12-12 Concert: Superstars and Samsung Shined
Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading
/ TP or not TP? That is the question…
Or the fine art of penetrating continental Europe markets for the very first time. How do you create a powerful in-market & in-language impact when everyone knows you as an Anglophone-centric company? Tata Communications holds huge brand equity on a … Continue reading
Posted in Branding, design, events, Uncategorized
Tagged event, in-language, in-market, launch, Multi-cultural, STC France, Telepresence
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/ “En Suite” or Solo?
They say “the whole is greater than the sum of its parts”. Well, “they” omit to consider when parts are in dire need to converge. The setting? The IBC 2011 mega-media show held in Amsterdam September 8 – 13, 2011. … Continue reading
/ “I Love My Mac!”
This exclamatory remark has become so ubiquitous that most of us cannot remember when we didn’t hear it. Why do we all express so much emotion for an inanimate object? Why has this line become so popular that it appears … Continue reading
Posted in design, events, New York
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/ STC SG: Polo Tournament Recap
STC Singapore was recently involved in helping Tata Communications create an impactful branding presence during the annual Singapore International Polo Tournament of which they were the main sponsors. From the invitations to the gift bags, the collaterals contained a tweaked … Continue reading
Posted in Branding, design, events, singapore, Uncategorized
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/ Paris Design Week Makes its Entree in September!
Aaaah, the fine art of serving fashion, home fashion AND design on a silver platter in one go. In tandem with its distinguished Fashion Week and Maison & Objets shows, did Paris pull off its “first ever” Design Week? By … Continue reading
Posted in design, events
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