Category Archives: events

/ Pimp My Ride – STC Europe

How do you ‘ramp up’ when you have a small paddock? That’s the challenge Tata Communications threw us for the annual Develop In Brighton tradeshow. Big flashy UK-based gaming event, small presence. Prerequisite:  create a buzz. Hmm hmm hmm. Brain … Continue reading

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/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

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/ STC SG: Project Recap…Part II

Our client’s recent participation at CommunicAsia 2011 saw the Singapore team hustling to deliver a successful presence at Asia’s leading ICT tradeshow, while providing strategy and creative support across inbound and outbound communication materials involved with the event. Months of … Continue reading

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/ STC SG: Project Recap…Part I

STC Singapore recently organised the APAC sales “Boot camp” for Tata Communications.  The theme of the two-day event was IMPACT, and the objective was to energise and motivate the staff for the upcoming sales year. To build on the IMPACT … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo (part 2)

[tube][/tube] Flipping the coin on our first post regarding SxSw, I’d like to discuss how many brands have taken note of the minimal overhead involved in the enormous returns internet fame can draw.  Companies like Golden Grahams and Levi’shave developed campaigns using … Continue reading

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/ Best Rejects-Trade show booth

We rarely post rejects from assignments we work on but I though the following was sufficiently interesting to deserve the exposure. This project was for a trade show booth of a large scale, 40”x40”. The approach consisted in making the … Continue reading

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