Category Archives: Identity

/ THINGS WE LOVE: The Bold Intensity of Red

One of the most striking features of STC’s offices is the use of the color “red”. Cubicle dividers and chair seats have red accents while red desk lamps add a mellow glow to the office. We even have red picture … Continue reading

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/ Taglines: Magical Tell Tales

Taglines have magical power. The popularity of some of these lines is so remarkable they’ve become part of the culture. While running for the U.S. presidency, Walter Mondale said, “Where’s the beef?” to his opponent, Gary Hart — and the … Continue reading

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/ Abercrombie & Fitch: Rebranding at Its Best

An Inauspicious Start in 1892 The Abercrombie Company began life in a shop on South Street in Manhattan 121 years ago. David Abercrombie, the founder, was joined eight years later by Ezra Fitch, a lawyer who wanted to expand the … Continue reading

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/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

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/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

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/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

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/ My Kid In The Bazaar

It was Saturday morning, precisely 10am. Despite being a weekend there was a laundry list of domestic work that had to be done. Buying grocery, fruits and vegetables was the first item on my to-do list. Bhoomi, my four year … Continue reading

Posted in Branding, design, Identity, india, marketing | 1 Comment

/ 5 Tips For Facebook Marketing Newbies

Many companies merely tick the social media box – they create a token Facebook page but miss the enormous business opportunities it can offer. Need some ideas on how to build a following, generate interactions, and increase brand loyalty?  Read … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo (part 2)

[tube]http://www.youtube.com/watch?v=66TuSJo4dZM&t=1m07s[/tube] Flipping the coin on our first post regarding SxSw, I’d like to discuss how many brands have taken note of the minimal overhead involved in the enormous returns internet fame can draw.  Companies like Golden Grahams and Levi’shave developed campaigns using … Continue reading

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