Category Archives: marketing

/ How to Plan a Corporate Reception

Posted on July 25, 2014 by Shaun Henrick

Where do you start when your client asks you to handle their cocktail reception at an industry conference such as the Pacific Telecommunications Council (PTC) in Hawaii or the International Telecoms Week (ITW) in Chicago or elsewhere? Here’s how we … Continue reading →

Posted in events, india, marketing, New York, pictures | 1 Comment

/ The Rise of Girl Power Ads

Posted on July 9, 2014 by Christine Borkowski

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to DoSomething.org, 7 in 10 teenage girls believe they don’t measure … Continue reading →

Posted in marketing, New York, social media, viral | Leave a comment

/ Lessons Learned from Facebook Fit

Posted on June 4, 2014 by Christine Borkowski

On Tuesday, June 3 STC’s digital marketing team attended Facebook Fit New York, the first of a national series aimed at small businesses (SMBs). Despite feeling like I was placed into HBO’s show Silicon Valley for five hours, I acquired … Continue reading →

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/ How Social Media Can Enhance the World of Luxury

Posted on May 30, 2014 by Shaun Henrick

One of the strongest arguments against the use of social media for the luxury market has been that it will dilute the exclusivity of a product or service. Luxury is, by definition elitist, social media platforms are democratic, everyone is … Continue reading →

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/ How to Run a Successful Social Media Contest

Posted on October 17, 2013 by Christine Borkowski

Fans, readers and followers love contests. They’re a way for a brand to create buzz while achieving a number of goals from fan engagement to increased sales. Moreover, a Lab42 study of 1,000 social media users showed 55% of users … Continue reading →

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/ The Millennials: Generation X on Steroids

Posted on September 3, 2013 by Shaun Henrick

These days “The Millennials” is a hot topic. However, when one asks for a description of this group — the answer is always “ages 16 to 35.” That’s a good start, but it’s just the tip of the iceberg. Let’s … Continue reading →

Posted in marketing, Uncategorized | 1 Comment

/ Abercrombie & Fitch: Rebranding at Its Best

Posted on June 17, 2013 by Shaun Henrick

An Inauspicious Start in 1892 The Abercrombie Company began life in a shop on South Street in Manhattan 121 years ago. David Abercrombie, the founder, was joined eight years later by Ezra Fitch, a lawyer who wanted to expand the … Continue reading →

Posted in Branding, Identity, marketing, New York | Leave a comment

/ Branding With a Twist

Posted on February 22, 2013 by Shaun Henrick

Let’s start with the standard definition of branding: a marketing strategy used to differentiate products in the marketplace. It consists of a name, symbol, term, sign, design or a combination of these to identify the goods and services of a … Continue reading →

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/ 12-12-12 Concert: Superstars and Samsung Shined

Posted on December 13, 2012 by Christine Borkowski

Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading →

Posted in Branding, Corporate Social Responsibility, events, humor, marketing, New York, PR, social media, technology | Tagged , , , , , , , | Leave a comment

/ Crash Course: What Twitter Is and How to Create Shareable Content

Posted on September 14, 2012 by Christine Borkowski

Twitter is a free social network that is so simple, yet profound. In the seven years of its existence, Twitter acts as a real-time news source, communication channel, sharing mechanism and trend machine all in one. Twitter can be a … Continue reading →

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