Category Archives: marketing

/ BRANDING: WITH A TWIST

Posted on February 22, 2013 by shauneen

Let’s start with the standard definition of branding: a marketing strategy used to differentiate products in the marketplace. It consists of a name, symbol, term, sign, design or a combination of these to identify the goods and services of a … Continue reading →

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Posted in Branding, marketing, Uncategorized | Leave a comment

/ 12-12-12 Concert: Superstars and Samsung Shined

Posted on December 13, 2012 by Christine

Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading →

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Posted in Branding, Corporate Social Responsibility, events, humor, marketing, New York, PR, social media, technology | Tagged , , , , , , , | Leave a comment

/ Crash Course: What Twitter Is and How to Create Shareable Content

Posted on September 14, 2012 by Christine

Twitter is a free social network that is so simple, yet profound. In the seven years of its existence, Twitter acts as a real-time news source, communication channel, sharing mechanism and trend machine all in one. Twitter can be a … Continue reading →

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Posted in help, interactive, marketing, social media | Tagged , , , , , , | Leave a comment

/ So, did we get your attention?

Posted on November 28, 2011 by gracestc

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading →

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Posted in Branding, Identity, marketing, singapore, Uncategorized, viral | Leave a comment

/ STC Singapore’s Visit to the Social Media World Forum, Asia

Posted on October 4, 2011 by admin

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading →

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Posted in Branding, Identity, marketing, singapore, social media, Uncategorized, viral | Leave a comment

/ Key Takeaways From The Brand Finance Forum

Posted on August 29, 2011 by gracestc

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading →

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Posted in Branding, events, Identity, marketing, singapore | Leave a comment

/ My Kid In The Bazaar

Posted on May 20, 2011 by nsirsal

It was Saturday morning, precisely 10am. Despite being a weekend there was a laundry list of domestic work that had to be done. Buying grocery, fruits and vegetables was the first item on my to-do list. Bhoomi, my four year … Continue reading →

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Posted in Branding, design, Identity, india, marketing | 1 Comment

/ 5 Tips For Facebook Marketing Newbies

Posted on April 13, 2011 by admin

Many companies merely tick the social media box – they create a token Facebook page but miss the enormous business opportunities it can offer. Need some ideas on how to build a following, generate interactions, and increase brand loyalty?  Read … Continue reading →

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Posted in Branding, help, Identity, marketing, social media | Leave a comment

/ Internet Dating 2.0: Branding of Internet Famo

Posted on March 25, 2011 by sean

Within a week after returning from SxSW Interactive, I began to reflect in an attempt to reduce the sensory overload into a digestible subject. On first glance, some of the hot discussions relevant to STC Interactive came to mind, from … Continue reading →

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Posted in Branding, Identity, interactive, marketing, New York, social media, sxsw, technology, viral | 2 Comments

/ at&t&t

Posted on March 21, 2011 by laurent

No its not a typo. At&t announced this morning they would acquire T-Mobile from Deutsche telekom for 39 Billion dollars. the press release will give you better technical details than me, but i am just wonder how is the brand … Continue reading →

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Posted in Branding, Identity, marketing, technology | Tagged , , , | Leave a comment