Category Archives: marketing

/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

Posted in Branding, Identity, marketing, singapore, Uncategorized, viral | Leave a comment

/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

Posted in Branding, Identity, marketing, singapore, social media, Uncategorized, viral | Leave a comment

/ Key Takeaways From The Brand Finance Forum

STC Singapore recently attended the Brand Finance Forum held in Singapore, that gathers senior marketing and brand professionals from global MNCs and regional brands covering the areas of brand valuation, analytics, strategy and intellectual property. The speaking slots that we … Continue reading

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/ My Kid In The Bazaar

It was Saturday morning, precisely 10am. Despite being a weekend there was a laundry list of domestic work that had to be done. Buying grocery, fruits and vegetables was the first item on my to-do list. Bhoomi, my four year … Continue reading

Posted in Branding, design, Identity, india, marketing | 1 Comment

/ 5 Tips For Facebook Marketing Newbies

Many companies merely tick the social media box – they create a token Facebook page but miss the enormous business opportunities it can offer. Need some ideas on how to build a following, generate interactions, and increase brand loyalty?  Read … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo

Within a week after returning from SxSW Interactive, I began to reflect in an attempt to reduce the sensory overload into a digestible subject. On first glance, some of the hot discussions relevant to STC Interactive came to mind, from … Continue reading

Posted in Branding, Identity, interactive, marketing, New York, social media, sxsw, technology, viral | 3 Comments

/ at&t&t

No its not a typo. At&t announced this morning they would acquire T-Mobile from Deutsche telekom for 39 Billion dollars. the press release will give you better technical details than me, but i am just wonder how is the brand … Continue reading

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/ Rebranding On the Fly

In branding circles we used to say, ” you can’t completely embrace the future if you don’t get rid of the past.” And this is precisely how I felt when heard about this Continental Airlines and United merger. What a … Continue reading

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/ Guidelines. Know When to Overwrite Them.

Brand Guidelines shouldn’t become that unpenetrable fortress. I cam across this article today and couldn’t relate more to a current project we are working on where a brand is taken over by another one and we have to channel the … Continue reading

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/ In Branding the Logo is Just the Beginning, not the End.

Make my Logo brand bigger. We are often confronted to a dilemma when developing identity for a new brand. With creating a new visual language, where does consistency become copy and paste and how do you expand brand recognition by … Continue reading

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