Category Archives: New York

/ How to Plan a Corporate Reception

Where do you start when your client asks you to handle their cocktail reception at an industry conference such as the Pacific Telecommunications Council (PTC) in Hawaii or the International Telecoms Week (ITW) in Chicago or elsewhere? Here’s how we … Continue reading

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/ ON BOARD WITH Christine Borkowski

During her two action-packed years at our agency, Christine (STC’s public relations guru) has seen her talents extend into other areas. She handles press releases and the media, but also excels at writing thought-provoking blogs, social media content and digital … Continue reading

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/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to, 7 in 10 teenage girls believe they don’t measure … Continue reading

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/ A Healthier Lifestyle for Today’s Children

How in the world did we get here? The current news reports are startling: over the past 30 years, childhood obesity in America has tripled. Put differently, one in three youngsters in this country are overweight or obese — a … Continue reading

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/ ON BOARD WITH Keila Taveras-Rodriguez

During the past seven years, our intrepid Keila has worked at three different STC offices on Fifth Avenue, in addition to traveling 9,500 miles to our office in Singapore. As a talented and versatile Senior Graphic Designer — she has … Continue reading

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/ I’m Sorry— Wait… No I’m Not. Thanks Pantene For Making Me Realize It.

…A person on a quiet-commute train car is gabbing on the phone. I’m sorry. Can you please keep it down? …I want to suggest an idea or tell a story but someone keeps talking over me. No, I’m sorry. …Someone … Continue reading

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/ Nixon Watches: Visually Stimulating Web Experience

Nixon Inc. has a beautiful way to organize their website. Nixon uses a clean grid system to show their product images, collections and social media in an interesting way. The website uses tight serif typography with pops of color in their … Continue reading

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/ THINGS WE LOVE: Oodles of Doodles

We are not going to conduct a Rorschach or “inkblot” test (a method of psychological evaluation) of the doodles we’re showing here because I’m not a fan of psychoanalysis. Case in point: the famous line in the movie, The Departed, … Continue reading

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/ Lessons Learned from Facebook Fit

On Tuesday, June 3 STC’s digital marketing team attended Facebook Fit New York, the first of a national series aimed at small businesses (SMBs). Despite feeling like I was placed into HBO’s show Silicon Valley for five hours, I acquired … Continue reading

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/ WOW! STC was there. Here’s the latest on the rock scene in East Asia.

In March, we wrote about the famous 2014 Spring Scream Festival on the island of Taiwan, which is now in its 20th year. Jackie Jack, one of our graphic artists, who is a member of the rock band, Torpid May, … Continue reading

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