Category Archives: PR

/ ON BOARD WITH Christine Borkowski

During her two action-packed years at our agency, Christine (STC’s public relations guru) has seen her talents extend into other areas. She handles press releases and the media, but also excels at writing thought-provoking blogs, social media content and digital … Continue reading

Posted in New York, On Board With Series, PR, social media | Leave a comment

/ 12-12-12 Concert: Superstars and Samsung Shined

Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading

Posted in Branding, Corporate Social Responsibility, events, humor, marketing, New York, PR, social media, technology | Tagged , , , , , , , | Leave a comment

/ Aidez UNITAID à recevoir le Prix Nobel

  UNITAID, et son Président du Conseil d’administration M. Philippe Douste-Blazy, ont besoin de votre support éditorial pour sensibiliser le public à leurs actions à l’occasion des délibérations du comité du Prix Nobel: article, billet blog, tous les moyens sont … Continue reading

Posted in PR, social media, viral | Tagged , , | Leave a comment

/ Always Double Check Your Sources

“We didn’t know the Onion was not a real news site.”

Posted in humor, PR | 1 Comment

/ New York City Ballet Commits the Ultimate PR Sin!

Today news broke from NYT that NYCB had laid off a large group dancers. http://bit.ly/KpQc7 Although this news is understand in a difficult economy especially for the Arts. Did NYCB handle the lay off in a professional manner? I think … Continue reading

Posted in marketing, New York, PR | 2 Comments

/ India expansion.

Afaqs! has great coverage of STC Mumbai, our work with Tata and our planned eastward expansion. Check it out

Posted in india, PR | Leave a comment

/ Sophie on Doug Simon Vlog

Sophie, the CEO and Founder of STC Associates, took an interview with Doug Simon for his video blog to discuss STC Associates, our global branding efforts and what sets us apart from other branding agencies. Check it out…. http://dssimonvlogviews.com

Posted in design, marketing, PR | Leave a comment

/ GM wastes no time re-branding itself

GM already has a new website up, explaning their vision for the new GM. Also make sure to check out the new commericals… http://www.gmreinvention.com/

Posted in marketing, PR | 3 Comments

/ Jet Blue Targets CEOs Affected by the Economy

JetBlue’s new print ad campaign. Does it take an economic downturn for companies to use aggressive marketing? If only more companies didn’t play it safe all the time.

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/ Guerrilla Done Right

Posted in design, PR, viral | 1 Comment