tomatolounge » PR http://blog.stcassociates.com Wed, 01 Sep 2010 15:24:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Always Double Check Your Sources http://blog.stcassociates.com/2009/09/04/always-check-double-your-sources/ http://blog.stcassociates.com/2009/09/04/always-check-double-your-sources/#comments Fri, 04 Sep 2009 10:11:16 +0000 dave http://blog.stcassociates.com/?p=1135 “We didn’t know the Onion was not a real news site.”

]]> http://blog.stcassociates.com/2009/09/04/always-check-double-your-sources/feed/ 1 New York City Ballet Commits the Ultimate PR Sin! http://blog.stcassociates.com/2009/07/27/new-york-city-ballet-commits-ultimate-pr-sin/ http://blog.stcassociates.com/2009/07/27/new-york-city-ballet-commits-ultimate-pr-sin/#comments Mon, 27 Jul 2009 17:43:15 +0000 Allyson http://blog.stcassociates.com/?p=1067 Continue reading →]]> Today news broke from NYT that NYCB had laid off a large group dancers. http://bit.ly/KpQc7 Although this news is understand in a difficult economy especially for the Arts. Did NYCB handle the lay off in a professional manner?

I think absolutely not!

NYCB committed the ultimate PR sin by declining to give any comment. Didn’t anyone there take PR 101? Never say no comment. In doing so, the company projects a negative ruthless image to the public.

Naturally NYT sought out to find these laid off dancers and get their reactions. Most of those stories were about worried and shocked dancers feeling lost and confused. This will not help boost ticket sales!

Is an apology from NYCB on its way? I hope so! If I was their PR person I would highly advise it.

]]> http://blog.stcassociates.com/2009/07/27/new-york-city-ballet-commits-ultimate-pr-sin/feed/ 2 India expansion. http://blog.stcassociates.com/2009/07/07/india-expansion/ http://blog.stcassociates.com/2009/07/07/india-expansion/#comments Tue, 07 Jul 2009 10:05:52 +0000 dave http://blog.stcassociates.com/?p=1005 Afaqs! has great coverage of STC Mumbai, our work with Tata and our planned eastward expansion. Check it out

]]> http://blog.stcassociates.com/2009/07/07/india-expansion/feed/ 0 Sophie on Doug Simon Vlog http://blog.stcassociates.com/2009/06/18/sophie-on-doug-simon-vlog/ http://blog.stcassociates.com/2009/06/18/sophie-on-doug-simon-vlog/#comments Thu, 18 Jun 2009 14:10:33 +0000 Allyson http://blog.stcassociates.com/?p=975 Sophie, the CEO and Founder of STC Associates, took an interview with Doug Simon for his video blog to discuss STC Associates, our global branding efforts and what sets us apart from other branding agencies.

Check it out….

http://dssimonvlogviews.com

]]> http://blog.stcassociates.com/2009/06/18/sophie-on-doug-simon-vlog/feed/ 0 GM wastes no time re-branding itself http://blog.stcassociates.com/2009/06/02/gm-wastes-no-time-re-branding-itself/ http://blog.stcassociates.com/2009/06/02/gm-wastes-no-time-re-branding-itself/#comments Tue, 02 Jun 2009 16:25:11 +0000 Allyson http://blog.stcassociates.com/?p=942 GM already has a new website up, explaning their vision for the new GM.

Also make sure to check out the new commericals…

http://www.gmreinvention.com/

]]> http://blog.stcassociates.com/2009/06/02/gm-wastes-no-time-re-branding-itself/feed/ 3 Jet Blue Targets CEOs Affected by the Economy http://blog.stcassociates.com/2009/05/15/jet-blue-targets-ceos-affected-by-the-economy/ http://blog.stcassociates.com/2009/05/15/jet-blue-targets-ceos-affected-by-the-economy/#comments Fri, 15 May 2009 17:06:48 +0000 Allyson http://blog.stcassociates.com/?p=919 JetBlue’s new print ad campaign.

Does it take an economic downturn for companies to use aggressive marketing?

If only more companies didn’t play it safe all the time.

jet-blue-ad

]]> http://blog.stcassociates.com/2009/05/15/jet-blue-targets-ceos-affected-by-the-economy/feed/ 0 Guerrilla Done Right http://blog.stcassociates.com/2009/04/28/guerrilla-done-right/ http://blog.stcassociates.com/2009/04/28/guerrilla-done-right/#comments Tue, 28 Apr 2009 11:26:22 +0000 dave http://blog.stcassociates.com/?p=835 How do you breakout from your competition for pennies on the dollar?

How do you breakout from your competition for pennies on the dollar?

]]> http://blog.stcassociates.com/2009/04/28/guerrilla-done-right/feed/ 1 The Blurred Lines of PR http://blog.stcassociates.com/2009/04/13/the-blurred-lines-of-pr/ http://blog.stcassociates.com/2009/04/13/the-blurred-lines-of-pr/#comments Mon, 13 Apr 2009 14:15:32 +0000 Allyson http://blog.stcassociates.com/?p=800 Continue reading →]]> An article in this week’s BusinessWeek caught my eye…

The section Lines Are Blurring from the article “Why PR Is the Prescription” well adresses the fustration PR prfessionals are facing about the merge of PR and advertising.

Is it still PR when the journalist asks for money in exchange for an article?

If so, is this still ethical journalism?

]]> http://blog.stcassociates.com/2009/04/13/the-blurred-lines-of-pr/feed/ 1 The End of the US Telecom Trade Media? http://blog.stcassociates.com/2009/04/08/the-end-of-the-us-telecom-trade-media/ http://blog.stcassociates.com/2009/04/08/the-end-of-the-us-telecom-trade-media/#comments Wed, 08 Apr 2009 11:55:48 +0000 Allyson http://blog.stcassociates.com/?p=796 Continue reading →]]> Telephony Online is now the only US Telecom trade that still publishes print issues. Last week RCR Wireless folded leaving Telephony Online alone.

Carol Wilson, one a the few US Telecom print journalists left, writes a great article about the implications of this publication closer.

Check out the whole article at:
http://telephonyonline.com/commentary/staff/telecom-trade-press-struggles-0409/

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