Category Archives: social media

/ ON BOARD WITH Christine Borkowski

During her two action-packed years at our agency, Christine (STC’s public relations guru) has seen her talents extend into other areas. She handles press releases and the media, but also excels at writing thought-provoking blogs, social media content and digital … Continue reading

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/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to, 7 in 10 teenage girls believe they don’t measure … Continue reading

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/ I’m Sorry— Wait… No I’m Not. Thanks Pantene For Making Me Realize It.

…A person on a quiet-commute train car is gabbing on the phone. I’m sorry. Can you please keep it down? …I want to suggest an idea or tell a story but someone keeps talking over me. No, I’m sorry. …Someone … Continue reading

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/ Lessons Learned from Facebook Fit

On Tuesday, June 3 STC’s digital marketing team attended Facebook Fit New York, the first of a national series aimed at small businesses (SMBs). Despite feeling like I was placed into HBO’s show Silicon Valley for five hours, I acquired … Continue reading

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/ How Social Media Can Enhance the World of Luxury

One of the strongest arguments against the use of social media for the luxury market has been that it will dilute the exclusivity of a product or service. Luxury is, by definition elitist, social media platforms are democratic, everyone is … Continue reading

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/ ON BOARD WITH Rosa Levitan

Our go-to social media guru looks relaxed as she sits with her back to the desk and feet up while typing away on her laptop. But looks can be deceiving. This is just the tip of the iceberg. Our staffer … Continue reading

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/ How to Run a Successful Social Media Contest

Fans, readers and followers love contests. They’re a way for a brand to create buzz while achieving a number of goals from fan engagement to increased sales. Moreover, a Lab42 study of 1,000 social media users showed 55% of users … Continue reading

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/ 12-12-12 Concert: Superstars and Samsung Shined

Last night, the 12-12-12 Concert was a star-studded event with good intentions. Celebrities gave their time to perform (Wall Street Journal), answer phone calls and talk about affected areas of the Tri-States. All proceeds went to the Robin Hood Relief … Continue reading

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/ Crash Course: What Twitter Is and How to Create Shareable Content

Twitter is a free social network that is so simple, yet profound. In the seven years of its existence, Twitter acts as a real-time news source, communication channel, sharing mechanism and trend machine all in one. Twitter can be a … Continue reading

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/ “Baby you can drive my car”

…. Actually I take that back. You can drive my stroller, it’s a much better fit for a babe like you… And since we’re in a Beatlemania kind of mind, what better stroller than Maclaren’s unique Yellow Submarine model. As … Continue reading

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