Category Archives: social media

/ Wheel Your Way In…

… to the consumer’s ear. Close, real close. How? With Maclaren of course! The strollers, not the Formula 1 race cars. We’re talking baby material, not grown-up testosterone stuff. Maclaren, the renowned consumer parenting brand birthed in the 1960’s in … Continue reading

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/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

Posted in Branding, Identity, marketing, singapore, social media, Uncategorized, viral | Leave a comment

/ Aidez UNITAID à recevoir le Prix Nobel

  UNITAID, et son Président du Conseil d’administration M. Philippe Douste-Blazy, ont besoin de votre support éditorial pour sensibiliser le public à leurs actions à l’occasion des délibérations du comité du Prix Nobel: article, billet blog, tous les moyens sont … Continue reading

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/ The most “social” political election yet

The months of April and May thrust Singapore into a general election frenzy, with the highest number of opposition parties filing for contest against the incumbent government. For the benefit of those who are unaware of Singapore political scene, you … Continue reading

Posted in singapore, social media, Uncategorized, viral | 2 Comments

/ 5 Tips For Facebook Marketing Newbies

Many companies merely tick the social media box – they create a token Facebook page but miss the enormous business opportunities it can offer. Need some ideas on how to build a following, generate interactions, and increase brand loyalty?  Read … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo (part 2)

[tube]http://www.youtube.com/watch?v=66TuSJo4dZM&t=1m07s[/tube] Flipping the coin on our first post regarding SxSw, I’d like to discuss how many brands have taken note of the minimal overhead involved in the enormous returns internet fame can draw.  Companies like Golden Grahams and Levi’shave developed campaigns using … Continue reading

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/ Internet Dating 2.0: Branding of Internet Famo

Within a week after returning from SxSW Interactive, I began to reflect in an attempt to reduce the sensory overload into a digestible subject. On first glance, some of the hot discussions relevant to STC Interactive came to mind, from … Continue reading

Posted in Branding, Identity, interactive, marketing, New York, social media, sxsw, technology, viral | 3 Comments