Category Archives: viral

/ The Rise of Girl Power Ads

It seems Q2 marked the dawn of “girl power” ads— what I like to call commercials with thought-provoking messages that empower females and change the forever-pink and flowery stereotypes. According to DoSomething.org, 7 in 10 teenage girls believe they don’t measure … Continue reading

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/ I’m Sorry— Wait… No I’m Not. Thanks Pantene For Making Me Realize It.

…A person on a quiet-commute train car is gabbing on the phone. I’m sorry. Can you please keep it down? …I want to suggest an idea or tell a story but someone keeps talking over me. No, I’m sorry. …Someone … Continue reading

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/ “Baby you can drive my car”

…. Actually I take that back. You can drive my stroller, it’s a much better fit for a babe like you… And since we’re in a Beatlemania kind of mind, what better stroller than Maclaren’s unique Yellow Submarine model. As … Continue reading

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/ Wheel Your Way In…

… to the consumer’s ear. Close, real close. How? With Maclaren of course! The strollers, not the Formula 1 race cars. We’re talking baby material, not grown-up testosterone stuff. Maclaren, the renowned consumer parenting brand birthed in the 1960’s in … Continue reading

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/ So, did we get your attention?

The recent “Unhate” campaign by Italian clothing company United Colors of Benetton has once again stirred up controversy. Featuring portraits of world leaders in a lip-lock, the ad is supposed to symbolize “an ideal notion of tolerance” and “the most … Continue reading

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/ STC Singapore’s Visit to the Social Media World Forum, Asia

The phenomenon that is social media has taken the marketing industry by storm, with organizations of all sizes, from various geographical regions, and levels of country economic development – standing up to take a firm hard look at the landscape … Continue reading

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/ Aidez UNITAID à recevoir le Prix Nobel

  UNITAID, et son Président du Conseil d’administration M. Philippe Douste-Blazy, ont besoin de votre support éditorial pour sensibiliser le public à leurs actions à l’occasion des délibérations du comité du Prix Nobel: article, billet blog, tous les moyens sont … Continue reading

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/ The most “social” political election yet

The months of April and May thrust Singapore into a general election frenzy, with the highest number of opposition parties filing for contest against the incumbent government. For the benefit of those who are unaware of Singapore political scene, you … Continue reading

Posted in singapore, social media, Uncategorized, viral | 2 Comments

/ Internet Dating 2.0: Branding of Internet Famo (part 2)

[tube]http://www.youtube.com/watch?v=66TuSJo4dZM&t=1m07s[/tube] Flipping the coin on our first post regarding SxSw, I’d like to discuss how many brands have taken note of the minimal overhead involved in the enormous returns internet fame can draw.  Companies like Golden Grahams and Levi’shave developed campaigns using … Continue reading

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/ Contextual Healing

You probably wonder why on earth we are posting a music video here. Very simply because the office scenes were shot in the STC Associates New York City office over a week end last month. Please note that none of … Continue reading

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