This visual study demonstrates that, depending where companies are based, their brand colors are largely influenced by the local culture, beliefs or trends and sometimes position themselves carefully so it does not overlap on one’s competitors color so customer don’t become confused.

Overall, tech companies are known to be on the safe side with their use of blues that represent consistency, reliability and sturdiness. Think IBM and the Chase Bank, as examples of corporate giants. The telecom sector is primarly driven by technology and engineering as well as infrastructure architects, so it makes sense that the primary majority color used is blue.

Global colorscape of the telecom industry by brand/color association

However can notice see variations at the regional level. In the Middle East, the use of the color green, which is heavily associated with islam, is an influencing factor in brand color usage.

colorscape ownership of telecom companies in the Middle East

In the North American market, a surprisingly small number of big players demonstrate a well spread landscape, where each company clearly own a color. It is interesting to note that after the AT&T Wireless and Cingular Wireless merger, AT&T began capitalizing on the use of orange as the primary color for their brand. It is the only company in this industry landscape that is actually using a primary color that is different from their primary logo mark color. It is interesting to notice that Telus, a Canadian company is the only major telecom player to use the color purple as well as T-Mobile, to use the magenta color.

Colorscape of the North American telecom brands providers

The Latin American market is similar in a sense where most logomarks seems to be influenced by symbol interpretation of company names (moviestar) or customer-focused interpretations (Claro “Clear” , Tigo “yours” in English). Telmex, the mexico-based comapny use a symbolic landmark site of Inca’s civilization as its symbol)

colorscape of the Latin American market of major telecom providers

Because of the large market and industry deregulation and competitiveness from one country to the other, Europe has a lot of local brands competing in both the traditional telecom and mobile arena. Since branding is more market-driven in this region, some logomarks are carrying methaphoric subliminal messages that connect with the nature

of their vision. For example Swisscom uses an spinning signal algorithm that has an expression of connectivity.

Colorscape of the european market for major telecom providers

India and Asia remain more traditional in their logomark color usage. In india, green is rarely used, due to religious symbolism. Meanwhile the conservative use of blue is heavily connected with the large numbers of process and technical-thinking enginnering executives. Asia has a predominant number of companies using red as the primary colors since, in the asian culture, red is associated with good fortune and success.

colorscape of the India market for large telecom providers

colorscape of the Asian market of major telecom providers

Finally, Africa seems to be well-represented with a different array of colors that traditionally ereflect the exhuberant mindset and youthful attitude of this emerging market.

Colorscape of the African market for major telecom players

In short if you are going ot launch a new brand or relaunch a brand with a complete new identity, you will need to do your homework and clearly understand the color industry landscape you are in, in order to take ownership of a specific area, remember, everybody knows Tiffany Co. own the color sky blue, and Coke, red.

it will take more than pushy advertising to get me to switch. try a stable operating system that doesn’t need anti virus software. that would be a start microsoft.