Tag Archives: Identity

/ at&t&t

Posted on March 21, 2011 by laurent

No its not a typo. At&t announced this morning they would acquire T-Mobile from Deutsche telekom for 39 Billion dollars. the press release will give you better technical details than me, but i am just wonder how is the brand … Continue reading →

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/ Rebranding On the Fly

Posted on May 4, 2010 by laurent

In branding circles we used to say, ” you can’t completely embrace the future if you don’t get rid of the past.” And this is precisely how I felt when heard about this Continental Airlines and United merger. What a … Continue reading →

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/ In Branding the Logo is Just the Beginning, not the End.

Posted on March 19, 2010 by laurent

Make my Logo brand bigger. We are often confronted to a dilemma when developing identity for a new brand. With creating a new visual language, where does consistency become copy and paste and how do you expand brand recognition by … Continue reading →

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